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adam&eveDDB's Furtastic Temptations Music Video Takes Us Back to the '80s

adam&eveDDB, 1 month, 2 weeks ago

Cats cover the 1980s classic 'Don’t You (Forget About Me)' in spot directed by Ninian Doff

adam&eveDDB's Furtastic Temptations Music Video Takes Us Back to the '80s

Today, Temptations Brand launched a new online media campaign encouraging cat owners to remember their feline friends and “Treat Them Too” with America’s No. 1 cat treat. 

Created by adam&eveDDB, the campaign’s first digital content release features a 1980s-style music video starring the Electric Furs – a fictitious band made up of real cats “singing” and “playing” instruments – performing a feline rendition of “Don’t You (Forget About Me)” by Simple Minds. Directed by award-winning filmmaker Ninian Doff, the entertaining video takes a tongue-in-cheek look into how cats may try to convince their human counterparts to remember to treat them too. 

“With only half of cat owners treating their cats, the Temptations brand always looks for fun, creative ways to bring attention to the cat treating category," said Arren Beach, Temptations Brand Manager.  “The ‘Treat Them Too’ campaign uses entertaining digital content – like this music video – to showcase Temptations treats and encourage cat owners to treat their cats when they treat themselves.” 

“Cat videos are brilliant fun, and millions of people watch them every day,” said Richard Brim, executive creative director at adam&eveDDB. “In order to reach that audience, we made a music video starring the Electric Furs, with one simple message – reminding cat owners to ‘Treat Them Too.”

Live now on Temptations Brand’s Facebook and YouTube channels, the “Don’t You (Forget About Me)” remake includes the full music video and one 30-second spot, and will have shorter video cut downs for release on Temptations Brand’s social channels in the coming weeks. The video will be supported by a number of integrated marketing efforts, including creative digital content, social media posts and partnerships on popular platforms such as the Snapchat Discovery and BuzzFeed.   

Creative Agency

Chief Creative Officer: Ben Priest

Executive Creative Director: Ben Tollett, Richard Brim

Planner: Enni-Kukka Tuomala

Account Director: Jaimee Kerr

Producer: Suzy MacGregor

Managing Partner: Fiona McArthur

Creative Agency: adam&eveDDB

Social: Jessica Taylor

Creatives: Matt Fitch, Mark Lewis

Head of Planning: Jessica Lovell

Digital Production Company

Partner: (Interactive) Simon Adamson

Media Agency

Media Agency: MediaCom / Starcom US

Music and Sound

Music Clearance: Sound Lounge

Music Supervision: Leland Music

Composer: Schiff / Forsey

Audio Post Production: 750 MPH

Artist: Paul Beard


Editor: Ross Hallard

Edit Company: Trim

Post Production / VFX

Producer: Cheryl Payne

Post Production House: Finish

Colourist: Julien Biard

2D Artist: Steve Murgatroyd

Production Company

Production Company: Pulse Films

Producers: Sam Chitty

Executive Producer: James Sorton

DOP: Partick Meller

Director: Ninian Doff

Category: Home , Pet food

Genre: Comedy , Editing , Music performance