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Editors' Choice
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adam&eveDDB Runs Through a Beautifully Mad World for Lloyds

adam&eveDDB, 6 months, 3 weeks ago

Editors' Choice: Agency launches new campaign with super slow motion spot shot by Sam Brown

adam&eveDDB Runs Through a Beautifully Mad World for Lloyds

Lloyds Bank is launching a new brand campaign, its first since moving the account to adam&eveDDB in 2015. The new campaign introduces the strapline ‘For Your Next Step’ and shows how Lloyds Bank gives financial confidence to its customers as they approach their next steps in life.

The new campaign continues the use of the iconic black horse, following its return in last year’s 250 anniversary campaign, also created by adam&eveDDB.

At the heart of the campaign is a 60 second film, shot in super slow motion, where we see the black horse dramatically galloping through real life next step scenarios, such as the birth of a child, a marriage proposal, or a funeral.  At the end of the film each of the scenes then returns to real time as we see each step unfold.

The campaign launches on the 11th March and will run in TV, cinema, digital, print, outdoor and social media. 




Mat Goff, Managing Director at adam&eveDDB, says: “Having taken a look back through history in the 250 campaign, we are now looking forward to showing how Lloyds Bank can help give their customers confidence to take their next step whether that’s a planned, unforseen, happy or a challenging one.”

Catherine Kehoe, Managing Director Group Brands and Marketing, Lloyds Bank said:   “The new campaign builds on the phenomenal success of the 250th anniversary campaign, showing how we’ll always be by our customers’ side, giving them the financial confidence to take their next step.   We’ve adopted a contemporary and distinctive approach, focusing on the diverse and sometimes challenging moments in the lives of our customers today”

Creative Agency

Chief Creative Officer: Ben Priest

Creative Director: James Gillham, Graham Cappi

Copywriter: Graham Cappi

Art Director: James Gillham

Executive Creative Director: Ben Tollett, Richard Brim

Business Director : Charlie Elliott

Account Director: Gemma Cox/Alex Attfield

Managing Director: Mat Goff

Designer: Alex Fairman, Scott Silvey

Producer: Victoria Bennett

Creative Agency: adam&eveDDB

Assistant Producer: Kendal Drake

Media Agency

Media Agency: Greenhouse (MEC)

Music and Sound

Arranger: Jennifer Ann

Artist: Jennifer Ann

Audio Post Production: Wave Studios

Composer: Roland Orzabal

Music Supervision: Platinum Rye

Song: Mad World

Sound Design: Aaron Reynolds

Offline

Editor: Paul Watts @ The Quarry

Post Production / VFX

2D Artist: Zoe Cassey-Hayes, Nina Mosand, Souhail Wilson

2D Artists: Ben Horvath, Siro Valente

2D Lead Artists: Jonathan Westley/Gary Driver

3D Artist: Tom Raynor

Colourist: Seamus O’Kane

Executive Producer: Ian Berry

Post Production House: The Mill

Producer: Tom Manton

VFX Supervisor: Jonathan Westley/Gary Driver/Hitesh Patel

Production Company

Director: Sam Brown

DOP: Alex Barber

Executive Producer: Charlie Crompton

Head of Production: James Howland

Production Company: Rogue Productions

Production Designer: Andy Kelly

Category: Banking , Finance/insurance

Genre: Scenic , Storytelling