adam&eveDDB and Naomi Campbell Channel Wham! in Funky H&M Fall Film

For Fall 2017 at H&M, tailoring meets glamour for the ultimate statement in power dressing. Wardrobe heroes such as sharp blazers, pencil skirts and feminine blouses are freely mixed with fuzzy knits, shiny silver styles and cocktail dresses, to wear by day or night for a new take on glam.

Created by adam&eveDDB, the campaign film starring Naomi Campbell takes us straight into Tokyo nightlife, following the escapades of Naomi Campbell and her squad of equally glamorous women.

“Tokyo is definitely one of my favourite places. For the film, I was in a dark double-breasted trouser suit and it was my favourite look from the whole collection. Personally, I would wear it exactly as it was styled – the tailored blazer was buttoned up, but you could see a little skin so it was a good balance of feminine and masculine,” says Naomi Campbell.