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Super Bowl

Adam Driver Screws Up SNICKERS' Live Super Bowl Ad in the Best Way

BBDO New York teamed with O Positive's Jim Jenkins for the impressive big game spot

Adam Driver Screws Up SNICKERS' Live Super Bowl Ad in the Best Way

It was pretty ballsy for SNICKERS to announce that it would be performing its Super Bowl spot live during the big game. But boy, has it paid off. 

BBDO New York has now unveiled the live ad featuring Star Wars actor Adam Driver. Set in the Old West, it doesn't take long for everything to go horribly wrong in a hilarious way. 

The ad was directed by O Positive's Jim Jenkins.

Creative Agency

Head of TV / Production: Devon Clark

Group Account Director: Susannah Keller

Executive Director: Amy Wertheimer

Executive Creative Director: Gianfranco Arena, Peter Kain

Director of Integrated Production: David Rolfe

Chief Creative Officer: David Lubars, Greg Hahn

Producers: (Music) Melissa Chester

President: Kirsten Flanik

Planning Director: Annemarie Norris

Planners: Sean Stogner

Creative Director: Scott Mahoney, Dan Oliva

Creative Agency: BBDO New York

Account Manager: Blake Maraoui

Account Executive: Danee Fields

Account Director: Lisa Piliguian, Tani Corbacho

Music and Sound

Sound Production: Andres Velasquez + Andrew Tracy

Sound Design: One Thousand Birds

Composer: John Adair

Producer: Paul Schultz, Laura Dopp

Music Production: EMOTO


Executive Producer: Chrissy DeSimone

Editor: Geoff Hounsell

Edit Company: Arcade Edit

Edit Assistant: Laura Sanford

Producer: Adam Becht

Post Production / VFX

Executive Producer: Steve Greenstein

Post Production House: SQUAD 47

Production Company

Executive Producer: Ralph Laucella, Marc Grill

DOP: Mauro Fiore

Director: Jim Jenkins

Production Company: O POSITIVE

Producer: Blake Morrison

Category: Food , Snacks and confectionary

Genre: Comedy , Stunts