Ad Agency HZDG Acquires Production Company BURNº

Independent integrated advertising agency HZDG has expanded its video and content capabilities with the acquisition of commercial production, special effects, and post-production company BURNº.  

As part of the deal, BURNº principal Andrew Fetchko joins HZDG as Creative Director of Video and In-House Director. BURNº, founded in 2006 by Mr. Fetchko, an award-winning director and visual effects artist, creates story-driven production for broadcast, theatrical and digital distribution for clients including the United States Postal Service, Sony and the DC Lottery to Dominion Power & Light.

“Adding a proven house like BURNº was a no-brainer for us,” said Karen Zuckerman, Chief Creative Officer, President and Co-founder of HZDG, headquartered in Rockville, MD. “So much of what we do these days is about creating valuable, timely content for our clients. Now, with Andrew onboard, we have a cost-effective capability and can turn out stunning high-quality video content in a fraction of the time.” HZDG's clients include Hilton, Hilton HHonors, Danone's Happy Family, King Arthur Flour, Organic Flour, Conair for Men and Dormify.com.

 Mr. Fetchko, who will be based in HZDG’s Baltimore office, said: “Having worked with HZDG for many years, I’m most excited about joining a full-service agency of its caliber. The opportunity to be involved in the entire creative process, beginning to end, sealed the deal for me.” He will oversee HZDG’s growing team of in-house producers, motion designers, videographers, compositors and editors. As a unit within HZDG, BURNº will also continue to build its client roster for visual effects, finishing, music video and independent film projects.

Founded nearly three decades ago by Ms. Zuckerman, HZDG is an independent, fully integrated creative agency specializing in branding, advertising, and digital. HZDG employs over 175 people, working in offices in New York City, Silicon Valley, Baltimore, and DC in addition to the agency’s Rockville, MD headquarters.