Activewear Clip Spreads Like Wildfire

Christiaan Van Vuuren has co-written and directed a clip for all female comedy collective Skit Box, that has blown up worldwide overnight.

Uploaded on Tuesday evening, the clip has been viewed over 2.5 million times online, written about on Time Magazine’s website, as well as Buzzfeed, Huffington Post, Mashable, Pedestrian and numerous others.

The clip was also featured on MTV and The Today Show in the USA this morning, and appears to be gathering momentum.

"I read somewhere that last year in the USA activewear made four times as much money as the rest of the apparel industry combined," said Van Vuuren.

"I don't know if that's true, because I'm not a scientist, but every time I walk out onto the street here in Sydney, it seems as if 90 per cent of women are wearing activewear, and they don't seem to be doing very active things."

Skit Box says: "Christiaan is a misogynist jerk and we'll never work with him again. He's the Michael Bay of Youtube."

The clip is the latest in what has been an impressive record of virals; a long line of Van Vuuren Bros created content that has tapped into the Zeitgeist, including The Life Organic, The Old Spice Man Song, and their I Bought a Jeep satire.

The Van Vuuren Bros content creation expertise can be engaged through Jungleboys.