Accordant Awarded Microsoft Advertising Rising Star of the Year Award 2019

At the 2019 Microsoft Advertising Regional Partner Awards, Accordant received the Rising Star of the Year Award – an award that recognises partners that demonstrate innovation and the most accelerated growth in the past year with Microsoft Advertising. The award recognises Accordant’s digital marketing work delivered for clients such as News Corp’s Kayo Sports, Citibank, NAB, Charles Sturt University and more via usage of Adobe Experience Cloud technology. 

Accordant are the specialised data driven digital marketing arm of the Isobar Group, part of the Dentsu Aegis Network of agency partners. Accordant are also Asia Pacific’s most awarded and specialised Adobe Experience Partner, offering digital marketing solutions across paid, owned and outbound channels. 

The Microsoft Advertising Partner Awards took place in Munich, Germany (4th December 2019), to celebrate the innovation, passion and recent work of the highly valued partners that play a significant role in driving the advertising industry. 

Reflecting on the award, Clea Baker, group account director, Accordant, Linked by Isobar, said: “We were honoured to have won this award. Our 200% growth year on year in Microsoft Advertising is a testament to the strong performance we have seen from the innovations coming out of Microsoft. The ability to layer in LinkedIn profile targeting across search to deliver more relevant experiences for users as well as more qualified leads for our clients is a great example of this. Microsoft also have a ‘Partner First’ approach that distinguishes them from other publishers. Whether it’s hot-desking at our offices or delivering value from new insights and solutions, the depth of partnership they build helps us deliver outstanding results for our clients.” 

Tor Thompson, EMEA regional director, Microsoft Advertising said: “Performance advertising continues to be a dominant force across the industry and modern marketers are pushing the limits of what’s possible. Microsoft Advertising empowers them with a platform that harnesses the power of AI to drive deeper and more meaningful engagements at scale, as well as to better understand the evolving consumer decision journey.”