Absolut's 'Crowd-sourced' Animation Launches
Absolut Vodka's 'crowd-sourced' animation that it announced last month in collaboration with Sid Lee has been officially launched on to the web. Graphic novelist Rafael Grampá received ideas from users on all corners of the globe - those ideas were fed in as he crafted a coherent story, which was then transformed into this moody animated film.
Entitled 'Dark Noir', it's a dark but fun tale of a detective tracking down a man's ideas from the lady that stole them.
The campaign was conceived by Sid Lee Amsterdam with animation from Red Knuckles and sound design completed by Wake The Town.
LBB spoke to Absolut when the campaign was announced - find out what they said here.
Credits
Written and Directed by Rafael Grampá
Animation Studio: Red Knuckles
Director of Photography: Red Knuckles
Red Knuckles Creative Directors: Mario Ucci and Rick Thiele
Producer: Monica Domanska
Character designer: Rafael Grampá
Lead Animator: Lucas Vigroux
3D Animators:
Giovanni Braggio
Scott Beharrell Bono
Chris Whyte
Magali Barbe
Florian Mounié
Martyn Smith
2D Animators:
Adrien Gromelle
Stephen Vuillemin
Jonathan Djob Nkondo
Alice Bissonnet
Duncan Gist
Giovanni Braggio
Technical Director: Maïckel Pasta
Lighting TD: Patrick Krafft
Environment Modelling: Florent Rousseau
Mattepaintings:
Manuel Dischinger
Ian McQue
One Pixel Brush
Lead Storyboard Artist: Rafael Grampá
Storyboard Artists:
Luciano Salles
Duncan Gist
Editor: Seamus Masterson
Creative Agency: Sid Lee Amsterdam
Creative Director: Gill Glendinning
Creative Director: Roger Leebody
Account Manager: Jonah Dolan
Production Company: Jimmy Lee Amsterdam
Producer: Justin Townsend
Voice of Vincent Black: Doug Cockle
Voice of Madaleana Proud: Ajit Sandhu
Music & Sound Company: Wake the Town
Sound Engineer & Music Composer: Paul Sumpter
Music Producer: John Connon
Music Company: Croacia
Music Composer: Marcio Chavemarin
‘Paper Bones’: Written and performed by Mike Ghost
Based on the original story and characters created by Rafael Grampá.
