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ABC’s The Bachelor Teams with McDonald's for Custom Spot and Episode Integration

Sapka Communications, 7 months, 1 week ago

Brand Arc, Los Angeles brokered the deal with ABC Integrated Marketing.

ABC’s The Bachelor Teams with McDonald's for Custom Spot and Episode Integration

ABC’s The Bachelor teamed with brand partner, McDonald's, for both a custom spot and episode integration to cross-promote their brands. Brand Arc Los Angeles brokered the deal with ABC Integrated Marketing. Current Bachelor Ben Higgins stars in the 30-second ad highlighting McDonald's All Day Breakfast menu, and gets an assist from past cast from the series, Desiree Hartsock Siegfried, Chris Siegfried, Catherine Giudici Lowe, Sean Lowe, and Chris Soules. 

On ABC’s hit primetime reality series The Bachelor, one lucky man is offered the chance to find true love. A single and eligible Bachelor embarks on a romantic journey, getting to know a number of beautiful women, gradually narrowing the field as he continues his search for his soul mate. At the end of this romantic voyage, if he has found the one, will there be a proposal — and will she say yes? Hosted by Chris Harrison, The Bachelor is produced by Next Entertainment in association with Warner Horizon Television.


Advertiser

Advertiser: McDonald's

Creative Director: (ABC) Jeffrey Weinstock, Charlie Bowyer

Creative Agency

Chief Creative Officer: Rob Donnell

Executive Producer: Mike Davis

Creative Agency: Brand Arc

Production Company

Director: Billy Dickson

Executive Producer: Chad Cooperman, Warren Farnes

Producer: James Uribe

Production Company: Moving Parts Inc

Category: Fast food , Retail and restaurants

Genre: Storytelling