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Aaron Rodgers Encounters Cheesehead Guy in Latest State Farm Spot

DDB North America, 10 months, 1 week ago

Arts & Sciences' Matt Aselton directs latest ad in Discount Double Check campaign

Aaron Rodgers Encounters Cheesehead Guy in Latest State Farm Spot

DDB Chicago has launched a new national ad for the State Farm Discount Double Check. In the new spot, “Cheesehead: Beyond The Fan,” AaronRodgers is exiting a stadium when the Cheesehead guy, who is waiting behind the gates, yells out, “Hey, Rodgers. Discount Double Check,” to which Rodgers replies, “Every time you see me, you say that. Don’t you say anything else?” 

In a series of flashbacks, the Cheesehead guy reminisces about all the times he’s used those same words to get into a nightclub, recite his wedding vows, perform surgery, and even provide counsel to panel members – each scenario ending in a positive outcome. The answer is “No” – Cheesehead guy doesn’t say anything else. Rodgers casually walks away while a voiceover explains how It Pays to Double Check.

“Cheesehead: Beyond The Fan” is the third of three 30 second spots from the overarching campaign featuring Rodgers to roll out during this football season; previous spots include Throwback and Still On.

Creative Agency

Chief Creative Officer: John Maxham

Creative Director: Bart Culberson

Art Director: Chris Bruney

Group Creative Director: Barry Burdiak, John Hayes

Executive Producer: Scott Kemper

Senior Account Director: Kim Brun

Creative Agency: DDB Chicago

Strategy Director: Allison Cenna

Account Executive: Tina Rosin

Director of Integrated Production: Diane Jackson

Business Manager: Scott Terry

Account Management: Jaclyn Govostis

Group Strategy Director: David White

Associate Producer: Katie Greenbaum


Edit Assistant: Billy Montross

Edit Company: Cutters

Editor: Grant Gustafson

Executive Producer: Craig Duncan

Producer: Patrick Casey

Post Production / VFX

Executive Producer: Derek de Board

Post Production House: Filmworkers Club

Producer: Casey Swircz

VFX Supervisor: Rob Churchill

Production Company

Director: Matt Aselton

Executive Producer: Marc Marrie

Line Producer: Zoe Odlum

Production Company: Arts & Sciences

Category: Finance/insurance , Insurance

Genre: Comedy