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A Multiverse of Bill Nyes Front EA's New Origin Access Campaign

FCB US, 8 months, 1 week ago

Everyone's favourite science guy stars in new spots from FCB West

A Multiverse of Bill Nyes Front EA's New Origin Access Campaign

Electronic Arts and FCB West are back with a brand new campaign to launch the next evolution of its gaming subscription service, Origin Access for PC. This new campaign takes aim at the PC gaming audience in a language they appreciate - science.  
 
"Through the power of science, we’re going to educate the world on how to take full advantage of the potential for endless gaming on Origin Access in an entertaining way,” says Dana Marineau, vice president, global creative team at Electronic Arts
 
And for this science–based campaign, they needed an influential scientific voice … is there a more trusted scientific voice than Bill Nye?
 
“As a kid, I spent most of my days after school playing video games and watching ‘Bill Nye The Science Guy’,” says Frank Fusco, copywriter of FCB West. “Which is why when the research mapped science and gaming together, Bill Nye made perfect sense.”
 
In the first of five new spots featuring Bill Nye, this spot 'Multiverse' launched in North America on Jan 12th and will launch globally soon. 


Advertiser

Business Director: Mary Marhula

Creative Agency

Chief Creative Officer: Karin Onsager-Birch

Copywriter: Frank Fusco

Art Director: Drew Meiser

Group Creative Director: Colin McRae

Creative Agency: FCB West

Account Executive: Crystal Thomas, (Assist) Abby McBeth

Senior Producer: Andy Rosenthal

Head of Integrated Production: Elizabeth Morse

Music and Sound

Executive Producer: Lauren Mask

Sound Engineer: Matt Zipkin

Sound Mix: One Union

Offline

Editor: Alan Chimenti

Post Production / VFX

Colourist: Marshall Plante

Colour Producer: Alex Jacobson

Creative Director: (ECD) Nathan Robinson

Flame: (Lead) Aaron Vasquez

Flame Artists: Maya Bello, Matt Tremaglio

Flame Assist: Gillen Burch, Yvonne Pon

Head of Production: Emily Avoujageli

Post Production House: Ntropic

VFX Supervisor: Andrew Sinagra

Production Company

Director: Mark Kudsi

Executive Producer: Ellen Clarke, Annique DeCaestecker

Head of Production: Mari Geraci

Producer: Anna Joseph

Production Company: aWHITELABELproduct

Category: Gaming , Sports and leisure

Genre: Visual VFX