A Million Ads Announces Two New DSP Partnerships

A Million Ads has announced two new partnerships. The first is with leading full-stack audio tech provider, Triton Digital, and the second with DSP, Adform. These partnerships cement the next stage of growth for the company, enabling its clients across the globe to benefit from access to more DSPs and to purchase digital audio inventory. 

The new integration with Triton Digital, a leader in the digital audio and podcasting marketplace, offers A Million Ads’ clients access to a2x, enabling inventory to be purchased programmatically to run in music streaming platforms such as Deezer. Furthermore, Triton’s supply-side platform, Yield-OP, will enable clients to connect to more DSPs than any other SSP. This full stack audio technology enables advertisers, broadcasters and publishers to work seamlessly. 

But that’s not all: the company has also partnered with Adform, a full service DSP, who are now introducing dynamic audio offerings to their clients. The formation of these partnerships means all of A Million Ads' clients can now benefit from an increased choice of buying platforms to access audio inventory, making personalised audio more accessible for all. 

A Million Ads founder and CEO, Steve Dunlop, commented: “After rigorous testing our clients can now benefit from greater efficiencies and new integrations: Triton are an obvious partner given their global reach and many partnerships within the audio ecosystem. Meanwhile, Adform, is a very exciting opportunity for us and the partnership is already generating interest from an entirely new audience.”