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Creative
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A Happy New Year, App and Car with Autotrader & Mcasso

Mcasso, 8 months, 2 weeks ago

Autotrader springs into 2016 with composition from Mcasso

A Happy New Year, App and Car with Autotrader & Mcasso

In the weeks leading up to Christmas, Mcasso swapped out its studio's sleigh bells for a horn section and got busy writing a new piece for the 2016 launch of Autotrader's new app.

Working with the creative team at Isobar, the team were briefed to create a composition with an easy going, broad appeal - reflecting Autotrader's cross-generational spread of customers and the ease of use of the UK's top automotive's new mobile app. 

The resulting track has a light-hearted, upbeat and lyrical brass top line, underpinned by easy going lilting ska rhythms. 

Advertiser

Advertiser: Autotrader

Creative Agency

Creative Director: Darren Giles

Copywriter: Alex Wood

Art Director: Dani Brown

Producer: Sue Cooke

Creative Agency: Isobar

Music and Sound

Music Production: Mcasso Music Production

Music Publisher: Mcasso Music Publishing

Offline

Edit Company: The Quarry

Editor: Scot Crane

Post Production / VFX

2D Lead Artists: Aleks Ugarow

Grade: Duncan Russell

Post Production House: Glassworks

Producer: Johnny Fairburn

Production Company

Director: Steve Reeves

Producer: Tim Marshall

Production Company: Another Film Co

Category: Automotive , Cars

Genre: Apps , Music & Sound Design