A Happy New Year, App and Car with Autotrader & Mcasso
In the weeks leading up to Christmas, Mcasso swapped out its studio's sleigh bells for a horn section and got busy writing a new piece for the 2016 launch of Autotrader's new app.
Working with the creative team at Isobar, the team were briefed to create a composition with an easy going, broad appeal - reflecting Autotrader's cross-generational spread of customers and the ease of use of the UK's top automotive's new mobile app.
The resulting track has a light-hearted, upbeat and lyrical brass top line, underpinned by easy going lilting ska rhythms.
Creative Director: Darren Giles
Copywriter: Alex Wood
Art Director: Dani Brown
Producer: Sue Cooke
Creative Agency: Isobar
Music and Sound
Music Production: Mcasso Music Production
Music Publisher: Mcasso Music Publishing
Edit Company: The Quarry
Editor: Scot Crane
Post Production / VFX
2D Lead Artists: Aleks Ugarow
Grade: Duncan Russell
Post Production House: Glassworks
Producer: Johnny Fairburn
Director: Steve Reeves
Producer: Tim Marshall
Production Company: Another Film Co
Category: Automotive , Cars
Genre: Apps , Music & Sound Design