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The Influencers

If It Ain’t Broke, Shoot-To-Match It

Sandstorm, 1 week ago

INFLUENCER: Sandstorm's Jason Dollery on how to build on a successful branded film rather than starting again from scratch

In 2014, I was supporting the communication demands for a rapidly growing global channel. The sales teams needed to make an impact with the buyers ... Read more

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The Influencers

How the Ultimate DOOH Poster Kids are Recalibrating the Meaning of Iconic

Ocean Outdoor, 1 week ago

INFLUENCER: Ocean Group's Richard Malton unveils six elements that are redefining how brands reach and connect with mobile, digital citizens

There’s no arguing that digital out of home is a high impact branding and content channel which is growing market share through continued investmen... Read more

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The Influencers

Five Lessons for Your Second Year in Business

Hydrogen, 1 week ago

INFLUENCER: As Hydrogen celebrates its second birthday, Mike Scott reveals what agencies need to focus on after they've completed their first year

Year one is often a complete blur for agencies – you spend so long creating a strategy and making sure you ‘survive’ that you don’t have time to ma... Read more

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The Influencers

Location-Based Virtual Reality Could Open the Floodgates for VR

REWIND, 1 week, 1 day ago

INFLUENCER: REWIND's Sol Rogers digs into location-based VR, and how it gives participants experiences impossible to have at home

The most compelling VR content available is still largely out of reach for most consumers - the high-end headsets needed for access have not been w... Read more

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The Influencers

From 'Billboard' Influencer Marketing to Authentic Co-Creation

The Humblebrag, 1 week, 1 day ago

Leah Forsyth, MD at independent creative agency HarrimanSteel, offers insights on elevating effectiveness in influencer marketing.

A recent study confirms that 47% of people are 'fatigued' by repetitive influencer posts. It reveals that people are bored with content that lacks ... Read more

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The Influencers

It Isn’t All B2B

Ogilvy UK, 1 week, 1 day ago

INFLUENCER: Ogilvy UK's James Myers on the importance of not seeing B2B as ‘just a vertical’

No one would suggest automotive, pharmaceutical and travel are similar sectors. They are very different markets, with different dynamics, with diff... Read more

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The Influencers

Why Volleyball is Like Advertising (Well, Sort of)

Rosapark, 2 weeks, 1 day ago

ROSAPARK co-founder and CCO Gilles Ficheteberg draws some surprisingly poignant parallels between his two biggest passions

Volleyball, a sport I play every week on a championship level and that I’ve loved for over 30 years, is the only collective sport where there’s no ... Read more

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The Influencers

The Power of Nostalgic Characters in Advertising

Born Licensing, 2 weeks, 1 day ago

Born Licensing's David Born takes a look at why characters keep popping up in campaigns around the world

When I was a young red headed, freckle faced boy growing up in the South Eastern suburbs of Melbourne I remember watching VHS tapes of Masters of t... Read more

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The Influencers

Creative Contractions

Blutui, 2 weeks, 3 days ago

INFLUENCER: Independent studios should stand up and take pride in their status, writes Blutui CEO Graeme Blake

It’s the most natural thing in the world - birth. It occurs after much planning, provisioning, hoping and praying. It’s a painful process of that t... Read more

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The Influencers

Millennials Are Burning Out in Huge Numbers - Here’s What to Do About It

Southpaw, 2 weeks, 4 days ago

INFLUENCER: Southpaw's Niki Macartney explores what millennials want and need from a modern workplace

A new survey just out has revealed millennials are burning out more than any other generation, with almost three in 10 saying they’re “very often o... Read more