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The Influencers

Super Bowl 2018 - Or Is It the Scrutiny Bowl 2018?

The Marketing Standard, 1 week, 1 day ago

BSSP's Ed Cotton reveals his predictions for the 'Olympics of Advertising'

This year’s Super bowl might as well be called the 'Scrutiny Bowl' of advertising. We now have a confluence of factors making the context for adver... Read more

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Sorry Wieden, Droga and Bogusky… My Creative Holy Grail is this Perfect Sandwich

Rosapark, 1 week, 2 days ago

Jean-Francois Sacco, CCO at Rosapark, finds creative perfection at a Parisian cheese shop

What pushes a creative to always try and be better, to outdo themselves?What motivates them?What inspires them?Most good creatives will tell you th... Read more

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What Should We Look Forward to in 2018?

Murphy Cobb Associates, 1 week, 5 days ago

INFLUENCER: Pat Murphy feels good things are coming for advertisers and production companies in 2018

At the turn of every New Year, there seems to be a procession of doomy articles about the future of our business. But this year, for once, I am not... Read more

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How Brands Can Cut Through the Noise in an Increasingly Connected World

Engine, 2 weeks, 3 days ago

INFLUENCER: Engine's Debbie Klein on the power of data and treating people as individuals, not just consumers

Any brand that assumes it holds the power over its consumers is misguided. New technologies, like artificial intelligence and chatbots, are giving ... Read more

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The Influencers

Live Your Best Sundance Life: 7 Top Sundance Attendance Tips

Press Kitchen, 2 weeks, 4 days ago

INFLUENCER: Press Kitchen's Virginia Scripps offers a survival guide for the upcoming festival

If you are fabulous enough to have a high-level Sundance pass, this post is not for you. Having plunked down $3500 or so for your pass, your strate... Read more

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The Influencers

The SOW: Can you write an effective Statement of Work?

The Industry Club, 2 weeks, 4 days ago

INFLUENCER: The Industry Club founder Melissa Smith offers some sound advice on Statements of Work

In the early noughties, The Statement of Work (SOW) was a document primarily used by digital agencies, in the absence of an agreed contract or reta... Read more

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The Influencers

Why Creativity Begins with Defining the Problem

Serviceplan, 1 month ago

INFLUENCER: Alessandro Panella, Managing Director Serviceplan Consulting Group considers the power of reframing the question before you think of the answer

Employees are often told by their bosses, “Don’t come to me with a problem, but with a solution!” Wouldn’t it be refreshing if your boss were to su... Read more

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Experience vs. Exploitation: Internships in the Creative Industry

PostPanic, 1 month ago

INFLUENCER: Bruce Bigg recounts his time as production intern at PostPanic

With more and more fresh, ambitious, and able graduates flooding the market, competition is stiff. And with everyone clawing for limited opportunit... Read more

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The Influencers

Should Brands Stay Out of Politics?

StrawberryFrog, 1 month ago

INFLUENCER: Sparking a brand movement is a strategy that can inspire change, says StrawberryFrog's Scott Goodson

The President Stole Your Land. That’s the message that hit me between the eyes last week when I went to buy a pair of woollies on the Patagonia web... Read more

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The Influencers

It's Time for Christmas Ads to Innovate

VML, 1 month ago

INFLUENCER: VML's Frederico Roberto breaks down this year's festive spots

When it comes to big ad moments of the year, “North Americans have the Super Bowl and Europeans have Christmas”. I’m sure you’ve heard this at some... Read more