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The Influencers

Brands Must Practice 'Social' Media, Not 'Anti-Social' Media

Y&R ANZ, 5 days, 14 hours ago

INFLUENCER: After more than a decade of practice, brands are still failing at social

The capacity to conduct two-way communication between a brand and its audience is what differentiates social media from (nearly) all other channels... Read more

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The Influencers

Despite Issues, Mobile Provides “A World of Possibilities”

POSSIBLE North America, 5 days, 15 hours ago

INFLUENCER: POSSIBLE Mobile's Jeff Hasen looks back on the Mobile Marketing Association’s Impact conference in New York

To describe where we are in mobile, one major brand marketer at the recent Mobile Marketing Association’s Impact conference in New York used the wo... Read more

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The Influencers

The Battle of Directors

LP/AD, 5 days, 15 hours ago

INFLUENCER: Trust your in-house creative team and be aware that things rarely ever go as planned, writes LP/AD's Rinita Barua

If you work in a creative agency, then you probably have art directors and creative directors alike on board. And if you’ve ever been part of a vid... Read more

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Why Creative Wizardry and Engagement Will Always Win

The Escape Pod, 6 days, 7 hours ago

INFLUENCER: How does a brand navigate information overload? The Escape Pod's Blagica Bottigliero explores

We live in a society of being connected at all times of the day. We are also experiencing information overload - from all angles.  At Fac... Read more

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The Influencers

Why Every Marketer Should Develop a Music Marketing Strategy

Amp.Amsterdam, 6 days, 9 hours ago

INFLUENCER: Amp.Amsterdam's Joost Haartsen offers tips on choosing the perfect tune to represent the core of your brand or campaign

Most marketing and communication managers I run into have a strong opinion about a vast spectrum of subjects. Swiftly and decidedly, they judge scr... Read more

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The Influencers

Follow My Lead: How a Grass-Roots Effort is Turning into a National Labour Movement

StrawberryFrog, 6 days, 12 hours ago

INFLUENCER: StrawberryFrog's Sarah Landsberg on what marketers can learn from the teachers' strike in West Virginia

My fiancé is a fourth grade teacher at a school in Newark, NJ. We spend a lot of time talking about issues plaguing teachers today. Recently, the h... Read more

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The Influencers

What Did You Say? And What Did You Mean to Say?

Havas Dusseldorf, 1 week, 5 days ago

INFLUENCER: Havas Düsseldorf senior strategic planner Marion Mangold on the importance of language

When I was a child, I wanted to speak seven different languages – one for each day of the week. Today, a few years older – and wiser – I no longer ... Read more

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The Influencers

Designing Communication Between Chatbots and Drivers

Dentsu Inc., 1 week, 6 days ago

INFLUENCER: Dentsu Inc.'s Kazuya Kishimoto on creating a new chatting ad prototype

Nowadays, car navigation systems are indispensable in Japan, where apps that make it possible for a smartphone to be used as a car navigation devic... Read more

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The Influencers

Despite it All, Tomorrow Looks a Lot Brighter

Native Content, 2 weeks, 5 days ago

INFLUENCER: Change is happening, and it's for the better, muses Native Content's Ned Brown

There is a reason why everyone is so captivated by the student voices that are resonating and gaining attention across the US right now. It is fuel... Read more

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The Influencers

The Kids Aren't Alright

Mad Ruffian, 2 weeks, 5 days ago

INFLUENCER: The freelancers and young talent are leaving adland, and it's all your fault

Hey adland bosses - cheers to the 1st quarter profits - amazing! Whoops, though - something’s happened while you were busy and I thought I’d nomina... Read more