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The Influencers

Blue Thinking: "A Combination of Danger and Beauty"

JCDecaux , 1 week, 3 days ago

INFLUENCER: Following on from Mellor&Smith's 'Take F**king Risks' event with Dave Trott, JCDecaux Blue's Anto Chioccarelli gives her own views on risk taking

“Take risks” - we hear a lot of that in this industry and we see a lot of the opposite too. There is plenty of talk about taking risks, being bold,... Read more

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Why Filmmakers Should Both Foster Empathy and Subvert Expectations

Final Cut, 2 weeks, 2 days ago

INFLUENCER: Final Cut's Sonejuhi Sinha on creating a viewing experience that is emotional and visceral, provocative, but not voyeuristic

Film and storytelling is one medium where perspective matters. My background as an Indian American, as a first generation immigrant, as a person of... Read more

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Expect the Unexpected: Why Unconventional Talent is on the Rise

ITB Worldwide, 2 weeks, 2 days ago

INFLUENCER: ITB’s Emma Gregson explores how the rise of unconventional talent is adding a new layer to brand campaigns

This summer, GAP launched its global #MeetMeInTheGAP campaign which encourages people to explore their similarities rather than their differences b... Read more

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7 Reasons It’s NOT ‘Grim Up North’

LS Productions, 2 weeks, 2 days ago

INFLUENCER: Abi Atkinson at LS Productions Manchester says there’s more to shoots up North than just red-brick streets, gritty council estates, cigarettes and alcohol. Unless of course that’s what you’re after...

I’ve worked in Film and TV in the North for the past thirteen years, from Newcastle to Manchester - now my home with LS Productions. I think t... Read more

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The Influencers

Creative Destruction of the Status Quo

StrawberryFrog, 2 weeks, 3 days ago

INFLUENCER: StrawberryFrog’s Scott Goodson on how brands are shaking things up by being ‘rebels with a cause’

By being ‘rebels with a cause,’ brands like Airbnb, Warby Parker, Amazon and others have created new marketplaces, but more than that they’ve creat... Read more

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The Influencers

TV Advertising Jingles – Love Them or Hate Them?

Adelphoi Music, 2 weeks, 5 days ago

INFLUENCER: Maybe the next great jingle is just around the corner, muses Adelphoi's Jamie Masters

Actually, on UK television they seem to be in short supply these days. From 'Go Compare' we've just had another instalment in the Silly Italian Ten... Read more

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Is Different More Important Than Better?

J. Walter Thompson London, 2 weeks, 6 days ago

INFLUENCER: J. Walter Thompson London's Paul Rizzello on judging at the Kinsale Sharks

A few years ago, I went to a talk with Dave Trott when he paid a visit to JWT London. "Different is more important than better", he said. I thought... Read more

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5 Social Media Dating Tips for Brands Seeking Gen Z

iris, 3 weeks ago

INFLUENCER: iris Atlanta recently conducted a survey of purchasing habits of Generation Z. Here's what Social Director James Martin learned

I’m too old to fully understand that even if something’s ‘lit,’ it doesn’t mean there can’t be any ‘shade.’ But I do know that if I attempted to us... Read more

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Voice Search: The Sound of Change

DDB North America, 3 weeks, 2 days ago

INFLUENCER: We Are Unlimited's Chip Knicker on the rise of voice technology

Want to know what I'm excited about? Voice search. It is getting more functional and integrated into our lives by the minute. I will admit, I have ... Read more

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3 Questions That Every TV Producer Has About Music

soundlounge, 3 weeks, 4 days ago

INFLUENCER: Ruth Simmons on how soundlounge's brand new service can answer these questions

There are generally three questions that every TV Producer asks when it comes to music:1) Is it available?2) Has it been used before?3) How much?Th... Read more