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Brand Insight

5 Approaches to Brand Visibility

Salamandra, 2 months, 2 weeks ago

Experts at Salamandra reveal five approaches that a brand can take to better improve its visibility

“What do the most successful businesses/brands have in common”? Let me re-phrase that… “what’s their secret…”.In terms of a brand environment, this... Read more

Brand Insight

IKEA’s Brand of Warm, Swedish Homeliness

LBB Editorial, 2 months, 2 weeks ago

UK and Ireland marketing manager Laurent Tiersen explains the strategy behind IKEA’s stellar marketing track record

From the controversial (at the time) ‘Chuck Out Your Chintz’ to the iconic and expertly observed ‘Kitchen Party’ IKEA ads have set an admirably hig... Read more

Brand Insight

Brand Insight: Chobani and the Magic of Food

LBB Editorial, 2 months, 3 weeks ago

Good food has great power, says Chobani CCO Leland Maschmeyer, who has spearheaded a romantic and folksy (and very creative) new aesthetic for the yoghurt brand

All brand categories come laden with their own baggage, weighed down by tropes and clichés that have built up and dug in over the years. Yoghurt is... Read more

Brand Insight

Brand Insight: Canadian Tire’s Winter Olympic Success

LBB Editorial, 2 months, 3 weeks ago

Eva Salem, VP of marketing at Canadian Tire, on bringing a country together with ‘We All Play for Canada’

The tapping of hockey sticks is a sound synonymous in Canada with an expression of respect and sportsmanship shown by hockey players (it stems from... Read more

Brand Insight

Brand Insight: OneMain Financial

LBB Editorial, 3 months ago

The USA’s biggest consumer lender just got its first big brand campaign in its 100+ year history - CMO Kim Wijkstrom talks us through it

Kim Wijkstrom believes in the power of brands. It’s perhaps unsurprising when you learn that one of the earliest clients he worked on in his advert... Read more

Brand Insight

How Heineken is Uniting Lonely Football Fans in Real Time

Heineken , 3 months, 3 weeks ago

Global Brand Director, Anuraag Trikha, tells Laura Swinton why Heineken’s Champions League campaign proves that football fans love cats

“So far, I think the wisdom of the crowds seems to suggest that people focus on the good stuff and not the bad stuff. I think we are inherently goo... Read more

Brand Insight

Brand Insight: Visit Faroe Islands

LBB Editorial, 5 months, 2 weeks ago

Guðrið Højgaard, gives us the lowdown on a creative strategy so successful that most of the archipelagos’ hotels are already booked up for 2018

The Faroe Islands is a visually stunning archipelago nestled between the Norwegian Sea and the North Atlantic that, due to its remote location, oft... Read more

Brand Insight

How Leo Burnett and Corona Are Championing Emergent Mexico

Leo Burnett Worldwide, 5 months, 3 weeks ago

From 2016’s classy dig at Trump’s wall to the heartfelt efforts in response to 2017’s earthquakes, the brand’s work stays true to its 'limitless' positioning, writes LBB’s Laura Swinton

In Mexico, Corona is a big deal. A very big deal. Depending on which report you read, it’s one of (if not the) biggest brands in Mexico. And it’s c... Read more

Brand Insight

Switzerland is the Best Country in the World, Says 2018 Best Countries Report by Y&R’s BAV Group

Y&R - North America, 5 months, 3 weeks ago

Made in partnership with the Wharton School of the University of Pennsylvania, the rankings evaluate 80 countries across a range of criteria,

Switzerland held its position as the No. 1 country in the world, according to the 2018 Best Countries report, a rankings and analysis project ... Read more

Brand Insight

Brand Insight: Audi AG

LBB Editorial, 5 months, 4 weeks ago

Jörg Dietzel on Audi’s moon mission, Asia and healthy creative competition

Many marketers like to talk about innovation and being on the cutting edge, but as Head of Creative/Sales Media at AUDI AG, Jörg Dietzel really is ... Read more