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5 minutes with...

5 Minutes with… Taras Wayner

Saatchi & Saatchi New York, Mon, Dec 17, 2018

Saatchi & Saatchi New York’s chief creative officer on the intersection of technology and storytelling – and the potential of Marcel

Saatchi & Saatchi New York is responsible for one of 2018’s most popular and successful campaigns. ‘It’s a Tide Ad’ swept the Super Bowl stakes... Read more

5 minutes with...

5 Minutes with… Kris Hoet

FCB EMEA, Thu, Dec 06, 2018

Happiness chief innovation officer and FCB’s global head of innovation on his part in the dot-com boom, the Belgian trade press and his many side projects

The Happiness website describes Kris Hoet as “gatekeeper of all things digital”, which is a pretty neat way of describing his official role as chie... Read more

5 minutes with...

5 Minutes with… Hadi

Thomas Thomas Films, Tue, Dec 04, 2018

The Thomas Thomas director on working in different cultures, why he never sits down on set and how Frank Budgen inspired him to enter adland

There’s something restless about Hadi. He’s always on the hunt for a new story to tell. He’s always in amongst the action on set. He thinks nothing... Read more

5 minutes with...

5 Minutes with… Neo Mashigo

M&C Saatchi Abel, Thu, Nov 29, 2018

M&C Saatchi Abel’s chief creative officer on setting up a creative school, depicting the fun side of Soweto and the epic Tower of Light tribute to Nelson Mandela

Neo Mashigo is not the sort of person to sit still, doing the same thing day in and day out. As a kid, he dreamed of being a lawyer and took part i... Read more

5 minutes with...

5 Minutes with… Ali Rez

LBB Editorial, Sun, Nov 25, 2018

Regional Creative Director at BBDO Dubai and Pakistan on the growth in Pakistan, the shocking Child Bride Uniform campaign and riding the Silicon Valley waves

BBDO’s Pakistan office opened its doors in 2012. It’s a new office that has rapidly made an impact with the international advertising circuit. Proj... Read more

5 minutes with...

5 Minutes with… Joe Baratelli

RPA, Wed, Nov 07, 2018

Get to know the CCO of RPA - the Los Angeles agency that he’s called home for 33 years

Advertising is a notoriously fickle industry. As a workforce we've a tendency to chop-and-change from one company to another and another like a pro... Read more

5 minutes with...

5 Minutes with… Agustín Vivancos

PS21, Thu, Nov 01, 2018

CEO of the newly founded ‘creative transformation company’ PS21 on his entrepreneurial roots, algorithm for naming a company and his education addiction

For 14 years, dommo has been a huge silhouette in Madrid’s creative skyline. Since 2004 it has helped build business by building brands including G... Read more

5 minutes with...

5 Minutes with… Rebecca Skinner

Superprime Films, Mon, Oct 22, 2018

The co-founder of Superprime and former HSI producer on the state of music videos today and lessons learned from the heydays of the ‘90s

New Zealand native Rebecca Skinner began her career in production working for RSA Films in the US, before joining HSI productions in 1996. From the... Read more

5 minutes with...

5 Minutes with… Amanda Farmer

VMLY&R London, Tue, Oct 16, 2018

The managing director of the newly-minted VMLY&R London on the radical change, the future of agency brands and why health and wellness is so important

A couple of weeks ago, Amanda Farmer found herself swept up in a huge industry story that had tongues wagging across the world. WPP agencies VML an... Read more

5 minutes with...

5 Minutes with… Chris Chen

Isobar, Mon, Oct 15, 2018

The Isobar China group CCO on a finger lickin’ digital transformation for KFC, being in a childhood band with one of China and Taiwan’s biggest rock stars and why he sees Isobar as a ‘garden’

He’s played in bands, been a TV presenter and is an eternal entrepreneur – Chris Chen has one of those inquisitive minds that never stops hunting d... Read more