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72andSunny's First Work for Coors Banquet Takes the Beer Brand Back to its Roots

72andSunny LA, 2 months, 3 weeks ago

Supply & Demand's Sean Thonson directs new spots narrated by American actor Sam Elliott

72andSunny's First Work for Coors Banquet Takes the Beer Brand Back to its Roots

In its first work for Coors Banquet, MillerCoors and 72andSunny celebrate the brand’s commitment to quality through its campaign “How It’s Done,” which highlights both product attributes and milestones in the Coors Banquet story. 

Launching online from July 1, and airing on broadcast starting 4th of July, “How It’s Done” includes a series of 15 second films, focusing on the quality in Coors Banquet by connecting each to MillerCoors’ Rocky Mountain values. The spots are narrated by Sam Elliott. 

Coors Banquet upped its media buy by 5 percent this year, and will support 'How It’s Done' on digital, out-of-home, print, radio and cinema advertising – a first for Coors Banquet – starting this August.

Creative Agency

Chief Creative Officer: Glenn Cole

Creative Director: Peter Vattanatham

Executive Creative Director: Bryan Rowles

Business Director : Christina Rust

Group Creative Director: Frank Hahn

Executive Producer: Jim Haight

Designer: Drew Vaughan

Creative Agency: 72andSunny

Producers: Perrin Rausch

Business Manager: Andres Recalde

Senior Copywriter: David Sullivan

Production Manager: Erika Ruiz

Business Coordinator: Tempest Johnson

Brand Manager: Megan Russell

Brand Coordinator: Emilia Podsadniak

Brand Director: James Stephens, Jessica Francis

Group Strategy Director: Matt Johnson

Senior Strategist: Nicole Brooker

Music and Sound

Sound Mix: Andres Velasquez

Sound Design: Andres Velasquez

Producer: Whitney Fromholtz


Managing Director: Michael Raimondi

Executive Producer: Joe Ross

Editor: Einar

Edit Company: Union Editorial

Edit Assistant: Brian Leong

Production Company

Production Company: Supply & Demand

Producer: Rita LeRoux

Head of Production: Rika Osenberg

Executive Producer: Jeff Scruton

Director: Sean Thonson

Category: Alcoholic drinks , Beers