72andSunny Releases The Diversity Playbook

72andSunny's mission is to expand and diversify the creative class. They believe that in our post-industrial economy, the career skills people need today and in the future are creativity, problem solving, critical thinking and people management. All skills that people in the creative class possess. But access to these skills isn’t equal for different ethnic groups and it’s not equal geographically. When access to these skills isn’t equal, it means access to the future isn’t equal. The company wants to expand and diversify the creative class is a mission to give more people access to the future, because they have said they believe "a more diverse future is a better future". Their mission has led to us to bring a more diverse group of people in our offices, ensuring we are modern and relevant from the start. 

In an effort to make this mission a reality, we've put several programs in place. We've talked about this a little last year, but have learned that if we want this mission to become a reality, we need to share these ideas and get feedback as to what is working and not working elsewhere and work as a creative industry to make our ideas better. We want people to steal these ideas, bend them and make them their own. This is bigger than just one company and we need to be in this together to see change. 

They're trying to walk the walk, not just talk the talk. 

Take a look at their playbook here.