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Opinion and Insight
  • 52

3 Reasons Why You Should Use Cinemagraphs in Your Snapchat Marketing

Flixel, 1 month, 3 weeks ago

Marketers have a new opportunity to capture visually-engaged audiences in a way that will change how they perceive brands

3 Reasons Why You Should Use Cinemagraphs in Your Snapchat Marketing

Snapchat continues to be a leading platform where brands can uniquely own the stories that they share with exclusive, time-limited and interactive content. Geofilters and lenses have proven to be incredible, fun tools to make interactions feel natural and inclusive for end users, and Snapchat Discover and Snap Ads allow brands to push commentary, promotions and original stories directly to their audience within their app. Now, brands can become a lot more mesmerising in their efforts on Snapchat thanks to the platform’s latest feature, Memories.

Snapchat Memories allows users to save their photos and videos created natively within Snapchat to the platform internally and reshare them at a later date, but it also gives users the option to import and share content created outside of Snapchat directly to their story and followers for the first time. That means marketers are no longer limited to using in-app tools to capture the right now - they can now craft engaging, high quality content that will set their stories apart on the rapidly-growing social media platform.

This also means you can now share beautiful cinemagraphs that will change the way you market on Snapchat. Marketers are already embracing this opportunity by sharing their own uniquely made cinemagraphs to showcase products, strengthen their brand and naturally inject their storytelling into their two-way conversations with their audience. Check out how Toronto startup inkbox is using cinemagraphs to bring their Snapchat to life in an entirely new way. 

Staying personable on a platform where personality reigns is critical to leveraging Snapchat for your brand. Like inkbox, brands can create and share sophisticated content that extends their narrative without losing their authenticity. Here are a few reasons why cinemagraphs should be your first choice when it comes to upping your Snapchat game with Memories.


1. Cinemagraphs Are The Perfect Medium for Snapchat

Part of the reason why Snapchat thrives is because it champions the global obsession with quick, easy-to-consume (and often preferred) vertical video. Cinemagraphs are ideal for the platform because they bring attention to a specific looping motion, making it easy to hold your audience’s attention for up to ten seconds without losing them to a swipe down. As it happens, cinemagraphs also display beautifully in vertical formats, making them the perfect fit for full-screen Snapchat story viewing.



2.Create and Export Cinemagraphs Directly to Snapchat with Flixel Cinemagraph Pro for iOS

Everything on Snapchat happens on-the-go, and producing cinemagraphs for the platform doesn’t have to be any different. With Flixel Cinemagraph Pro for iOS, you have a mobile marketing tool in your pocket: you can shoot, edit and export your cinemagraph directly to Snapchat in Cinemagraph Pro using a tripod and an iOS device. In minutes, you can share real-time cinemagraph stories that will deepen your connection with your audience and naturally align with other media shared on Snapchat.


3. Share Your Unique Brand Story With Cinemagraphs on Snapchat

Whether in your Snapchat chats or story, cinemagraphs will change the way you showcase your branded storytelling on the platform. Take control of your branding on Snapchat by using living photos to highlight specific elements of your messaging, show real-time reactions and execute content marketing events directly in your Snapchat story while maximising the exclusivity of Snapchat’s 24-hour story time limit. You can even share autolooping cinemagraphs within your Snapchat chats to add more to your conversation with your audience, or integrate them into a paid campaign using Snap Ads. Here are a few cinemagraph ideas to get you started:

Product Demonstrations: Highlight how your product works, new features and how they fit in your customer’s life.

Brand Culture: Share a goofy behind-the-scenes look, team profiles or cool office spaces that make your brand you.

Real-Time Interactions: Change the way you approach community management with cinemagraphs that respond to your audience’s questions and feedback and provoke conversation. Be informative, be creative and most importantly, be personable.

Celebrations: Express sentiments and well-wishes for national holidays like Friendship Day, themed weeks, anniversaries (who doesn’t like a good #TBT?) and birthdays.

Trending Live: Stay relevant with cinemagraphs that represent your position on real-time events, popular topics and industry news.

Now that cinemagraphs can be shared on Snapchat Memories, marketers have a new opportunity to capture visually-engaged audiences in a way that will change how they perceive brands. How they choose to take it is the beauty of cinemagraphs; you make it your own.






Category: Business and services , Software

Genre: Strategy/Insight