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Awards and Events

2019 Spikes Asia Award Winners Announced

lbbonline.com, Mon, Sep 30, 2019

A Grand Prix was awarded in every Spike category for the first time in ten years

2019 Spikes Asia Award Winners Announced

The Spikes Asia Festival of Creativity closed with a highly anticipated Awards Show to honour the very best work from across Asia-Pacific’s branded communications industry in 2019. 3945 entries were submitted this year in the Spikes Asia Awards, spanning a broad spectrum of creative disciplines, including the new Creative eCommerce Spike Award, launched in 2019, and Glass – the Award for Change, launched in 2018. Spikes Asia juries are comprised of industry experts from across APAC, who bring a diversity of backgrounds and specialisms to judge and award creative excellence in the region. In the Young Spikes Competitions, there is a winning team from Mongolia this year, demonstrating the incredible level of up-and-coming talent from emerging parts of the region, alongside established markets.

Joe Pullos, Festival Director, Spikes Asia said, “The Spikes Asia Awards are the definitive benchmark for creativity in the region and it was fantastic to see the quality, breadth and diversity of work that was awarded a coveted trophy on stage tonight. Congratulations to all of our winners – only the very best ideas and execution are awarded – the creative bar for the year ahead has now officially been set.”


This year’s winners were:


Brand Experience and Activation

From 450 entries received, 42 Spikes were awarded: 6 Gold Spikes, 12 Silver, 23 Bronze and the Grand Prix was presented to ‘The Open Door Project’, for The Millennium School, by FCB India, Delhi, India


Creative eCommerce

In the first year, 53 entries were received, and 4 Spikes Awards were presented: 3 Spikes, as well as the Grand Prix that went to ‘Hagglebot’, for Flipkart Internet Pvt Ltd, by Dentsu Webchutney, Bangalore, India


Creative Effectiveness

From 33 entries, 4 Spikes were awarded in Creative Effectiveness: 3 Spikes and the Grand Prix win for ‘Project Free Period’, for Johnson & Johnson, by DDB Mudra, Mumbai, India


Design

In Design, from a total of 304 entries, 34 Spikes were awarded: 7 Gold Spikes / 9 Silver Spikes /17 Bronze Spikes. ‘Signs of Love’, for ANZ Bank Australia, by Revolver / Will O'Rourke, Sydney / TBWA\Melbourne, Australia took the Grand Prix


Digital

From 362 entries in Digital, 36 Spikes were awarded: 4 Gold Spikes / 11 Silver Spikes / 20 Bronze Spikes. The Grand Prix was presented to ‘Naughty or Nice Bauble’, for Myer, by Clemenger BBDO, Melbourne, Australia


Digital Craft

93 entries were received in Digital Craft and 12 Spikes were awarded: 2 Gold Spikes / 3 Silver Spikes / 6 Bronze Spikes and the Grand Prix went to ‘Stradivarius: Timeless Journey’, for Tokyo Stradivarius Festival 2018 Committee / Nippon Violin Co. Ltd, by DENTSU INC., Tokyo, Japan


Direct

290 entries were received, and 25 Spikes awarded in Direct: 3 Gold Spikes / 9 Silver Spikes / 12 Bronze Spikes and the Grand Prix was picked up by ‘UCB Agrobanking’, for UCB UCash, by GREY Bangladesh, Dhaka, Bangladesh


Entertainment

From 155 entries, 17 Spikes were awarded: 3 Gold Spikes / 4 Silver Spikes / 9 Bronze Spikes and the Grand Prix was presented to ‘The Translator’, for Julie's, by GOVT Singapore, Singapore


Film

416 entries were received in Film and 40 Spikes were awarded: 6 Gold Spikes / 15 Silver Spikes / 18 Bronze Spikes and the Grand Prix went to ‘10 Sec. Drama: ‘The Stop Line of Love’, for JMS/TACTI, by HAKUHODO Kettle Inc, Tokyo / HAKUHODO INC., Tokyo, Japan


Film Craft

The 264 entries resulted in 26 Spikes being awarded: 3 Gold Spikes / 7 Silver Spikes / 15 Bronze Spikes and a second Grand Prix went to ‘10 Sec. Drama: The Stop Line of Love’, for JMS/TACTI, by HAKUHODO Kettle Inc, Tokyo / HAKUHODO INC., Tokyo, JAPAN


Glass – The Award for Change

From 26 entries, 3 Spikes were awarded: 2 Spikes and the Grand Prix went to ‘Sons #ShareTheLoad’ for P&G India, by BBDO INDIA Mumbai, India


Healthcare

In Healthcare 141 entries were received and 13 Spikes were awarded: 2 Gold Spikes / 5 Silver Spikes / 5 Bronze Spikes and the Grand Prix went to '#StopMithani', for HDFC Bank, by Leo Burnett India, Mumbai, India


Innovation

28 entries were received and 3 Spikes presented: 2 Innovation Spikes, alongside the Grand Prix that was awarded to ‘7:1 Furniture Collection’, for HomePro, by BBDO Bangkok, Thailand


Integrated

From 37 entries in Integrated, 3 Spikes were awarded: 2 Silver Spikes and a second Grand Prix went to ‘Naughty or Nice Bauble’, for Myer, by Clemenger BBDO, Melbourne, Australia


Media

335 entries were received and 31 Spikes awarded: 5 Gold Spikes / 11 Silver Spikes /14 Bronze Spikes and the Grand Prix went to ‘Uber Eats Australian Open Ambush’, for Uber, by Special Group, Sydney, Australia


Mobile

From 100 entries in Mobile, 12 Spikes were awarded: 2 Gold Spikes / 4 Silver Spikes / 5 Bronze Spikes and the Grand Prix was awarded to ‘Safety Hub’, for NRMA, by CHE Proximity, Melbourne, Australia


Music

53 entries were received in Music and 6 Spikes were awarded: 1 Gold Spikes / 2 Silver Spikes / 2 Bronze Spikes and the Grand Prix was given to ‘I’m Drinking It For You’, for DB Breweries, by Colenso BBDO, Auckland, New Zealand


Outdoor

237 entries were received in Outdoor and 18 Spikes were awarded: 4 Gold Spikes / 5 Silver Spikes / 8 Bronze Spikes and the Grand Prix went to ‘ANZ Signs of Love’, for ANZ Bank Australia, by TBWA\Melbourne, Australia


PR

291 entries were received in PR and 27 Spikes were awarded: 6 Gold Spikes / 8 Silver Spikes / 12 Bronze Spikes and the Grand Prix went to ‘A Team of One’, for Tencent, China Organ Donation, by Loong, Beijing, China


Print & Outdoor Craft

From 128 entries, 10 Spikes were awarded: 2 Gold Spikes / 2 Silver Spikes / 5 Bronze Spikes and the Grand Prix went to ‘Grave of Thrones’, for Foxtel, by Revolver / Will O'Rourke, Sydney / DDB Sydney, Australia


Print & Publishing

In Print & Publishing 80 entries resulted in 7 Spikes being awarded: 1 Gold Spike / 2 Silver Spikes / 3 Bronze Spikes and the Grand Prix went to ‘One Mindful Mind’, for Neurogen, by TBWA\ India, Mumbai, India



Radio & Audio

From 69 entries, 7 Spikes were awarded: 1 Gold Spike / 2 Silver Spikes, 3 Bronze Spikes, and the Grand Prix was taken by ‘Night Shake Drill Broadcast’, for Fukushima-Minpo Co. / Radio Fukushima Co., by DENTSU INC., Tokyo, Japan


The Grand Prix for Good was honoured to ‘Stop Dowrymongering’, for UN Women, by BBDO Pakistan, Lahore, Pakistan

The Spikes Asia Advertiser of the Year was presented to Nike. PT Black, Nike Senior Director of Integrated Media and Strategic Brand Partnerships, Greater China, accepted the Award on stage.


Spikes Asia Special Awards were given as follows:


Network of the Year:

1. BBDO WORLDWIDE

2. DENTSU

3. TBWA WORLDWIDE


Independent Agency of the Year:

1. SPECIAL GROUP, Sydney, Australia

2. LOONG, Beijing, China

3. GOVT, Singapore, Singapore


Asia Pacific Agency of the Year:

1. COLENSO BBDO, Auckland, New Zealand

2. DENTSU INC. Tokyo, Japan

3. BBDO PAKISTAN, Lahore, Pakistan


Media Network of the Year:

1. MEDIACOM

2. MINDSHARE

3. PHD WORLDWIDE


Spikes Palm:

1. TOHOKUSHINSHA FILM CORPORATION, Japan

2. REVOLVER/WILL O'ROURKE, Australia

3. CREATOR GLOBAL, Australia


The Country Agency of the Year will be announced by the Official Representatives at award shows throughout the year.


The Young Spikes competitions were also announced:


Young Spikes PR Competition Winners

1st place – China, Xiaochen Lin and Xuwei Zhang, J. WALTER THOMPSON

2nd place – China, Anna Bao and Jianhua Lu, HYLINK DIGITAL SOLUTIONS CO., LTD.

3rd place – Sri Lanka, Shahan Fernando and Maheshi Dunuwilage, NGAGE STRATEGIC ALLIANCE


Young Spikes Digital Competition Winners

1st place – Malaysia, Valentina Ho and Ravin Shunmugarajan, Merdeka LHS

2nd place – Australia, Rosie Double and Scott Pritchett, BMW Dentsu

3rd place – Singapore, Ahmad Firdaus and Freddy Freddy, Growthops


Young Spikes Integrated Competition Winners

1st place – Mongolia, Tsend Khureldorj and Yesunzaya Bazarjav, OOTB AGENCY

2nd place – China, Yike Liu and Ruiyan Zhou, DDB


Full details of all of the winners can be found on www.spikes.asia and further information about the Young Spikes competitions can be found here. Official photos from the Awards Show can be accessed here.

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