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2018 Outdoor Cannes Lions Winners Revealed

20/06/2018
Out of Home
London, UK
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From 2628 entries this year, the jury awarded Gold Lions to 21 campaigns
The winners of the prestigious Outdoor Lions Awards - sponsored for the ninth consecutive year by Clear Channel Outdoor have been announced at the Cannes Lions International Festival of Creativity 2018. 

The Grand Prix was awarded to Cossette Toronto for their brand campaign with McDonald’s Restaurants of Canada Limited titled, ‘On Your Right,’ ‘On Your Left,’ ‘Just Missed Us,’ and ‘Next Exit.’by Comedy Central New York for ‘The Daily Show Presents: The Donald J Trump Presidential Twitter Library,’.

Other big winners who scooped Gold Lions for their work in the Outdoor Lions category include: 

  • DDB Group Düsseldorf for Stabilo ‘The Remarkable Edith’, ‘The Remarkable Lise,’ and ‘The Remarkable Katherine’;
  • Ogilvy Hong Kong for KFC ‘Heroes,’ ‘Dragster,’ and ‘Shuttle’;
  • Y&R Brazil São Paulo and JCDecaux for ‘The Route’;
  • Energy BBDO Chicago for National Safety Council ‘Prescribed to Death’;
  • Wieden+Kennedy Portland for Nike ‘Australian Marriage Equality Swoosh Vote’;
  • McCann New York for March For Our Lives Parkland Students ‘Price on Our Lives’;
  • Herezie Paris for Handicap International ‘#BodyCantWait’;
  • Diesel Breganze for ‘Go With The Fake’; National Down Syndrome Society New York for ‘C21’;
  • LOLA MullenLowe Madrid for Burger King ‘Scary Clown Night’; HBO New York for SXSWESTERWORLD;
  • TBWA\RAAD Dubai for Louvre Abu Dhabi ‘Highway Gallery,’
  • Dentsu Jayme SYFU for Greenpeace Philippines ‘Dead Whale.’
Commenting on the winners, William Eccleshare, Chairman and CEO, Clear Channel International, said: “This year’s Outdoor Grand Prix winner from McDonald’s demonstrates the pure, visual power of out-of-home. It is this kind of simple, smart, creative that you wish you had thought of.” 

He added: “Congratulations to the 2018 winners of the Outdoor Lions, whose innovation and originality continue to reinforce why out of home is such a relevant and important part of the media mix.”

Outdoor Lions Jury President, Chris Garbutt, Chief Creative Officer, TBWA, said:

"I understood the magic of outdoor advertising when I attended ad school. They really made us sweat over billboards and OOH activations. For good reason - it's the ultimate stress test for creatives in the making. Ad schools still put a big emphasis on mastering the medium because it represents the synthesis of simplicity and the basics of creativity.”

From 2628 entries this year, the jury awarded Gold Lions to 21 campaigns. The US and Hong Kong won six awards each, with three from Germany, and one each from Brazil, France, Italy, Spain, the Philippines and the United Arab Emirates.
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