2015 in Little Black Book's 12 Most-Read Stories
Web traffic – it truly is a mirror to our souls. We might like to pretend we enjoy high end craft, challenging opinions and in depth research, but what actually gets us clicking? We’ve delved into Google Analytics to find out which creative stories were the most popular with our readers each month of 2015. And it turns out you really, really like Rashida Jones.
Pussycat Dolls, killer heels and cross-dressing. The year got off to an ass-shaking start thanks to this sassy spot from Mother London and director Fredrik Bond, which was January's most-viewed story.
Who says you can’t teach an old dog new tricks? The Glue Society and AMV BBDO’s Mars spot was the most viewed story in February. Just keep an eye out for the second dog’s brilliant facial expression – hats off to editor Adam Spivey for that little moment.
Grey London’s ‘Sweeet’ spots for McVities are always heavy hitters when it comes to traffic on LBB and their Alpaca-inspired outing proved no different. Our readers, it seems, have a real sweet tooth.
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We got to know some of the rising stars in the field of telecine – the art of grading – and you lot couldn’t get enough of it in June.
We love Rashida Jones, but not as much as you lot, it would seem. This Verizon campaign from McCann popped up on the site in the summer and since then has become a veritable juggernaut that’s never off our ‘top trending’ list for long. Not only was it the most popular story in July, it’s also the most read news story of 2015.
Epic Strut may have been January’s winter warmer but Mother London’s follow-up campaign for MonkeySupermarket heated up the end of the summer and became August's most popular story.
LBB’s Japan special uncovered lots of intriguing creative and hot talent, but by far the most read piece was our run down of the country’s most exciting directing talent. Treat your eyes and ears with this!
This spot came out in April but it was in October that the Internet took a sudden interest in this Thunderhead launch film and it saw a spike in traffic. Shout out to Framestore and MJZ director Rocky Morton.
This little stunt cropped up all over Reddit, Twitter and Tumblr when it was seeded online, but it turned out to be a cheeky little viral for Japanese Internet service provider NTT Plala, produced by AOI Pro.
It’s got sexting, it’s got emojis, it’s got a gleeful sense of #IDGAF silliness – it’s no surprise that this film to promote a little bit of caution among sext-hungry teens is the most popular news story so far this month.