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2015 in Little Black Book's 12 Most-Read Stories

LBB Editorial, 9 months, 2 weeks ago

What were the year’s most popular creative ads and news stories? The results might surprise you...

2015 in Little Black Book's 12 Most-Read Stories

Web traffic – it truly is a mirror to our souls. We might like to pretend we enjoy high end craft, challenging opinions and in depth research, but what actually gets us clicking? We’ve delved into Google Analytics to find out which creative stories were the most popular with our readers each month of 2015. And it turns out you really, really like Rashida Jones.



January

Mother’s #EpicStrut for MoneySupermarket is Absolutely Bootylicious

Pussycat Dolls, killer heels and cross-dressing. The year got off to an ass-shaking start thanks to this sassy spot from Mother London and director Fredrik Bond, which was January's most-viewed story.


February

Pan Flute Playing Pooch Steals the Show in AMV BBDO’s New Mars Ad

Who says you can’t teach an old dog new tricks? The Glue Society and AMV BBDO’s Mars spot was the most viewed story in February. Just keep an eye out for the second dog’s brilliant facial expression – hats off to editor Adam Spivey for that little moment.


March

Women’s Aid Combats Domestic Violence with Shocking Interactive Screen

WCRS worked with famed photographer Rankin, a long-time supporter of Women’s Aid, and media owner Ocean to create an interactive OOH campaign. In order to encourage people to acknowledge domestic violence, the ad creative changed when passers-by viewed the billboard.


April

McVIties Latest Sweeet Campaign Launches and it Features Alpacas

Grey London’s ‘Sweeet’ spots for McVities are always heavy hitters when it comes to traffic on LBB and their Alpaca-inspired outing proved no different. Our readers, it seems, have a real sweet tooth.


May

These Shocking Posters Highlight Female Genital Mutilation in the UK

Ogilvy & Mather’s campaign for anti-FGM charity 28 Too Many was created to remind the public that FGM doesn’t only happen in distant countries. The controversial campaign won an Gold and Bronze Lions in the Outdoor category and two Golds in Press at this year’s Cannes Lions.


June

New Colours: 14 Up-and-coming Colourists You Need to Know About


We got to know some of the rising stars in the field of telecine – the art of grading – and you lot couldn’t get enough of it in June.


July

Rashida Jones Finds Things to do While Buffering for Verizon’s FiOS Ad


We love Rashida Jones, but not as much as you lot, it would seem. This Verizon campaign from McCann popped up on the site in the summer and since then has become a veritable juggernaut that’s never off our ‘top trending’ list for long. Not only was it the most popular story in July, it’s also the most read news story of 2015.


August

Pole Dancing Builder is Absolutely Fabulous in New MoneySupermarket Spot


Epic Strut may have been January’s winter warmer but Mother London’s follow-up campaign for MonkeySupermarket heated up the end of the summer and became August's most popular story. 


September

13 Crazy Talented Japanese Directors


LBB’s Japan special uncovered lots of intriguing creative and hot talent, but by far the most read piece was our run down of the country’s most exciting directing talent. Treat your eyes and ears with this!


October

AMV BBDO Targets CMOs with a Breastfeeding Techno Viking… No, Really.

This spot came out in April but it was in October that the Internet took a sudden interest in this Thunderhead launch film and it saw a spike in traffic. Shout out to Framestore and MJZ director Rocky Morton.


November

School Girl Late for Class Takes Crazy Steps to Make it on Time


 This little stunt cropped up all over Reddit, Twitter and Tumblr when it was seeded online, but it turned out to be a cheeky little viral for Japanese Internet service provider NTT Plala, produced by AOI Pro.


December

Sexting Emojis get it on in Y&R NY and MTV’s Safe Sexting PSA


It’s got sexting, it’s got emojis, it’s got a gleeful sense of #IDGAF silliness – it’s no surprise that this film to promote a little bit of caution among sext-hungry teens is the most popular news story so far this month.