1800 Tequila and Musician Christian Scott Search for 'The Refined Players' in New Series
As part of their ongoing 'Just Refined Enough' repositioning, 1800 Tequila released 'The Refined Players,' a five-part digital documentary series, conceived by CP+B LA and produced by Billboard, which follows award-winning jazz musician Christian Scott, as he brings together five raw musical talents from around the country and creates a new, refined sound from the collective, adding in hip-hop artist Vic Mensa along the way. The series culminates in a performance at Preservation Hall in New Orleans of a newly refined track 'Freedom is a Word.'
The 1800 Tequila 'Refined Players' documentary series rolled out on the Billboard website, Billboard social channels, YouTube, Scene by 1800 Tequila, brand social channels @1800Tequila, and across all artist social channels.
Client
Advertiser: 1800 Tequila
Creative Agency
Creative Agency: CP+B LA
Creatives: Paddy Fraser, Erin Swanson, Pierre Jouffray
Production Company
Producer: Billboard
Category: Alcoholic drinks , Spirits
Genre: Documentary , People