Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

1800 Tequila and Musician Christian Scott Search for 'The Refined Players' in New Series

CP+B LA launches new documentary series in collaboration with Billboard

1800 Tequila and Musician Christian Scott Search for 'The Refined Players' in New Series

As part of their ongoing 'Just Refined Enough' repositioning, 1800 Tequila released 'The Refined Players,' a five-part digital documentary series, conceived by CP+B LA and produced by Billboard, which follows award-winning jazz musician Christian Scott, as he brings together five raw musical talents from around the country and creates a new, refined sound from the collective, adding in hip-hop artist Vic Mensa along the way. The series culminates in a performance at Preservation Hall in New Orleans of a newly refined track 'Freedom is a Word.'

The 1800 Tequila 'Refined Players' documentary series rolled out on the Billboard website, Billboard social channels, YouTube, Scene by 1800 Tequila, brand social channels @1800Tequila, and across all artist social channels.





Client

Advertiser: 1800 Tequila

Creative Agency

Creative Agency: CP+B LA

Creatives: Paddy Fraser, Erin Swanson, Pierre Jouffray

Production Company

Producer: Billboard

Category: Alcoholic drinks , Spirits

Genre: Documentary , People