180 Kingsday Hires New Head of Production and New Content & Digital Director

Amsterdam’s 180 Kingsday is growing fast and has hired two new senior leaders. Marloes van den Berg starts as Head of Production and is responsible for leading and growing the production department. She will also join 180 Kingsday’s leadership team.

Lenneke Speelman also joins the agency, taking on the newly created role of Content and Digital Director. This role focuses on innovation, data and analytics, and how to incorporate new digital trends into communication.

Marloes van den Berg is joining 180 Kingsday from J. Walter Thompson Amsterdam, where she spent the last 4.5 years leading JWT’s production team and helping the agency to produce highly innovative and award winning campaigns such as 2016’s The Next Rembrandt. She has several decades of experience, built up by way of leading large scale digital and film productions, and also by managing departments and building teams. Previous agencies she’s worked with include DDB Amsterdam, TBWA, Saatchi & Saatchi and Euro RSCG.

Lenneke Speelman has experienced the entertainment and media landscape from all angles. She has previously worked with Dutch TV channels VPRO and RTL; for digital social network HYVES; at media agency Havas; and most recently she headed up Socialyse, Havas’s social media & content division, where she was in charge of a team of 12. Her new role at 180 Kingsday will be to work with the strategy department, led by Executive Strategy Director, Tiina Salzberg, to continue to innovate the digital and media channels employed by the agency, strongly rooted in data & analytics. Her goal is to help 180 Kingsday’s clients grow their brands in a responsible and strategic manner and hit - or rather exceed - their business objectives.

“Both Marloes and Lenneke are strong leaders with a human touch. Which is exactly what we need to see us into this next era of growth at 180 Kingsday. We can’t wait to see them in action!” Says Sander Volten, CEO at 180 Kingsday