Wayne has over 20 years of industry experience and held creative leadership positions in Australia, Europe and the US. Originally from Australia, Wayne is a failed Pro Surfer who then stumbled into advertising after winning a place at A.W.A.R.D School. After working at famous agencies in Oz, he worked his way around the world and also found time to earn a Master’s in Cognitive Sciences along the way. Previous to coming to London he was a Creative Director at Jung Von Matt. He then helped to build Jam before moving to joint-ECD across the Engine Group agencies. More recently he was ECD of AKQA London and helped the agency win several industry titles and be named the UK’s most internationally awarded digital agency. Wayne has created numerous innovations and marketing world firsts. He has won over 500 major awards and his work has been highlighted as best-in-class by award shows and publications around the world. He is focused on creating ideas that move businesses forward by providing meaningful and original connected experiences for their customers. He is also co-chair of BIMA Creative Council and an active creative mentor in the industry.