As the Director of Production for 72andSunny New York, Lora believes in making work in fast and innovative ways, while maintaining a high level of craft and creative excellence. She was early to take the pledge to Free the Bid (now Free the Work) in 2016, was the first Executive Sponsor of 72X (the intersectional coalition that celebrates diverse people and perspectives within 72andSunny), and continues to be committed to the ongoing fight for equal and diverse representation in the industry, through production and in the work. As a founding leader of the New York office and as a member of the executive leadership team, she helps run a thriving, culturally vibrant business and is constantly working to ensure 72andSunny's creative output is aligned with their vision.

Prior to 72andSunny, Lora was the Head of Content Production at W+K New York and Co-Head of Content Production at Y&R New York. She has produced some of the most memorable and awarded advertising of the past decade for brands; Smirnoff, Cheerios, Skittles, Apple, Southern Comfort and Nike to name a few. She has been included in The Adweek 50 of 2019, Adweek’s Creative 100 List and Business Insiders 30 Most Creative Women in Advertising. Lora is a native New Yorker, raised in Soho. She lives in Brooklyn with her two children, her husband and a dog named Bingo.