A citizen of the world, Sergio has spent his career working at leading creative agencies (Leo Burnett, Anomaly, JWT and McCANN) - based at both regional and global HQ's including Madrid, Chicago, New York, Shanghai, Amsterdam and London. Sergio has been a trailblazer of integrated creative production, picking up awards across a range of categories, including a Gold Lion for mobile the year the category was introduced. His goal has always been to elevate both creative and production excellence, supported by an organic and concrete process. His accreditation of long standing client relationships is proof of his success. Sergio won his first ever Gold Lion at the tender age of 22 and has since gone on to win 36 Cannes Lions for every agency he has worked with. Sergio also has another 200 award wins under his belt from D&AD, Clio, Eurobest, One Show, British Arrows and others. Having collaborated with some of the most awarded creative talent and production companies across the globe, Sergio adds a unique perspective to award show juries that perfectly merges creativity and craft. It is for this reason that he has been invited to judge at D&AD, AICP, British Arrows, as well as other local and international shows. Sergio frequently lends his expertise to panels and often appears on stage as a keynote speaker. He also collaborates with industry associations such as the IPA and Advertising Association.