Sally co-founded production company Somesuch in 2010; now both recognised and awarded as one of the best in the industry, this achieved through fearless leadership and an unbridled passion for craft. From inception, Sally has driven the business putting creativity first, whether producing iconic music videos, original content or multi-award-winning commercials.
In 2018 Sally opened the second Somesuch office in Los Angeles and continues to build on the impressive growth of the company’s US commercial production business. In January 2019, she was appointed a 'Director at Large' on the AICP National Board.
Sally leads the charge in expanding the company’s feature and TV development slate. Following 2017’s BAFTA win for “Home”, 2018 saw the release of Aoife McArdle’s debut feature, “Kissing Candice”, co-produced by Sally and screened at both Toronto International Film Festival and the Berlin International Film Festival. This year, Sally is developing multiple feature film and TV projects in both the US and UK.