Kalpesh believes there is only one rule – there isn’t any. His entire career stands testimony to this fact.
The rule was one needs a proper portfolio to get into an agency of repute. He broke it by getting hired at a leading agency simply based on a few sketches he had done. The rule was to crack a big film to get noticed in the Indian advertising community. He created an outdoor billboard for Ariel that became the talk of the town. The rule was to take up a cushy job once you have established yourself in the industry. He broke it by moving out of India and starting afresh in Malaysia and then Singapore. The rule was to move to Europe or the USA to do world-class advertising. He broke it by moving to the Middle East and doing world-class work. The rule was creatives from Dubai cannot make it big on the global stage. He broke it by being named among the ADWEEK Top 10 Global Agency Leaders.
Kalpesh is a man of few words and many achievements. Named among the “Creatives to Watch” on multiple occasions, he led Y&R Dubai to become the Agency of the Year at Dubai Lynx three years in a row. Under his leadership, VMLY&R Dubai was consistently named among the top creative agencies in the world, going on to win the MEA Agency of the Decade at Cannes Lions in 2020.
He lets his work do most of the talking. Whether it is the Coca-Cola “Hello Happiness” phone booth or the celebrated campaigns he created for Harvey Nichols, Land Rover, Colgate, and many others, every piece is still looked up to, talked about, and continues to inspire creatives everywhere.
He has been the Jury President at D&AD and ADFEST and has judged every single award show – Cannes Lions, One Show, The Clio Awards, LIA and many more.
He lives by the adage Neki kar, dariya mein daal – Do good work and let it go.