Till started as new CCO Serviceplan Germany on 1st June 2022. He worked for Serviceplan in Hamburg from 2006 to 2014 – reaching the level of executive creative director during his time there.
He then moved to adam&eveDDB in London, one of the most renowned international creative agencies, where he developed prominent campaigns such as H&M Come Together, the John Lewis Christmas campaign, and the Skittles Romance Super Bowl ad.
In 2018, after three years in London, Diestel joined BBDO Berlin as a managing director. In 2019 he was appointed chief creative officer of BBDO Berlin, a role which involved responsibility for the entire creative output of BBDO Group Germany for clients including WhatsApp, WWF and Ford, and led BBDO to the top of the creative rankings in Germany for the first time.
Convinced that advertising should be a part of popular culture, Till has won over 800 creative awards in total, including several Grand Prix at Eurobest and Cannes Lions.