Ricardo Wolff

Executive Creative Director - Innocean Berlin

Ricardo Wolff
Ricardo had a promising career as a lawyer until he stumbled upon an advertising annual. Clearly, coming up with some of those Economist and Volkswagen ads sounded more noble than freeing innocent people from jail. So, to his parent's delight, he dropped out of college and went on to pursue a career abroad.

Between 2007 and 2010 he landed a copywriting job at DDB Berlin, after which he returned to Brazil for a happy run at AlmapBBDO. Back to Berlin, he served, at first, as a creative director for BBDO, then DDB once again. That's when a phone call interrupted the Omnicom ping-pong. It was Jeremy Craigen, the father of many of those Volkswagen ads, luring him to start the Innocean Berlin creative hub.

Together with Gabriel Mattar, his lifelong creative partner, he helped grow the office from six to 76 people which, in less than three years, was nominated Eurobest's German Agency of the Year.

Ricardo's work has dug metals of all weights and colours at top industry festivals for clients such as Volkswagen, Ikea, Billboard Magazine, HP, Kia and others.

The spot “Shock” for Smart was nominated Germany's best ad of 2017. Two years later he won the country's first Titanium Lion with "The Uncensored Playlist" for Reporters Without Borders. And just recently, the project "Printed by Parkinson's" for Charité Berlin brought Innocean their first D&AD Yellow Pencil and Gold Lion in the network's history.

Still without a diploma, Ricardo is still on a mission to beat those Economist and Volkswagen ads.

And now, for the important stuff. He has travelled to 60+ countries, is married to Paula and they've produced (and published) little Leon during lockdown. Happiness.