Peter Khoury

Chief Creative Officer - TBWA\Hunt Lascaris

Peter Khoury
Peter is currently the CCO of TBWA\Hunt Lascaris and sits on the executive committee of the Creative Circle – a leading industry body for advertising creativity in South Africa. He also sits on the Loeries Committee – The leading African and Middle Eastern advertising award show, and also sits on the Facebook Creative Council for the EMEA Region.

He joined TBWA\Hunt Lascaris in 2000, where he launched the BMW 6 Series global campaign and repositioned SASOL as a company of infinite possibilities. He also worked with TBWA\Chiat\Day Los Angeles to launch the Pedigree Worldwide “We’re for Dogs” campaign in 2004/2005. In 2007, he played a pivotal role in the starting hot shop Metropolitan Republic. As executive creative director, he helped change the global lexicon forever by leading his team in the 2010 FIFA WORLD CUP “Ayoba” integrated campaign for African/Middle Eastern telecom provider MTN. He then repositioned the MTN Business across Africa and the Middle East as a leader in the 20 markets they operate in.

In 2014, he re-joined TBWA\Hunt\Lascaris as chief creative officer, with the intention of taking South Africa’s most iconic agency to new heights. He guided the agency to Best Individual Agency in South Africa in 2015 and 2018, 19, 20, 21. In 2020, the agency was also acknowledged as the Cannes Lions – Regional Agency of the Decade Runner–up - Africa & Middle East. He was also voted in as the Creative Circle Chairperson from 2018-2020. He used his time to modernise and transform the organisation into what it is today. Personally, he has accumulated over 400 statues at local and international awards shows, including the Cannes Lions, D&AD, One Show, Clios, Webby’s, Effies and
Loeries.

His work is also featured in the Cannes Lions Game Changers: The Evolution of Advertising, The Good Report, and multiple times in the Gunn/Warc Report. He also led his team to agency of the year at the 2020 Purpose Awards for EMEA. He has sat as juror or president on various local and international awards juries including the Cannes Lions, One Show, D&AD, Dubai Lynx, Loeries, Effies, AICP and Ciclope Africa. In 2020, the Financial Mail named him as Industry Leader of the Year and in 2021 and 2022, he was named as Most Admired Creative Leader in South Africa in the annual Agency Leader poll by Marklives.

In addition to Advertising, Peter has used his creative energy to formulate his own clothing/lifestyle brand, Zero One One and has also dabbled in the movie business as a creative and marketing consultant to local film ‘Stone Cold Jane Austin’ and the DSTV series ‘Ayeye’.