Tom Rainsford is one of the founders of giffgaff which launched in 2009. Tom is a disruptive brand ambassador and passionate creative director, steering giffgaff’s creative output since it’s inception. His common sense and courage allow creativity within the brand to be fluid. Tom has an unwavering sense of direction whilst being committed to exploring both his teams and giffgaff’s members' opinions. Tom’s only rules are integrity and his own accountability which has created a truly recognisable identity for this inclusive brand. In 2016 Tom turned his hand to directing. His debut film for giffgaff’s Halloween campaign 'The Music Box" met with great critical acclaim, inspiring him to also direct 2017’s campaign "The 2AM" a film that perfectly captured the current zeitgeist and received numerous picks of the day. The 2017 campaign the Big Swim directed by Sean Thompson garnered a much-heralded position in the APA Top 50 and this years Small vs Big, a one-shot film beautiful in its simplicity, directed by Rattling Stick’s Ed Morris is tipped to fair well on the awards circuit.