Claire has an unquenchable thirst for production. She is a true maker and creator. With a career spanning social networks, agencies, production companies, art galleries, start-ups and industry press, Claire has established herself as a leading figure across Australia and Asia’s media, tech and advertising industries.
After starting her career at MTV, Claire launched BlackLab International, offering creative production solutions across television advertising, digital and branded content. Claire then joined McCann Worldgroup and led their in-house production company One Six Six, creating work for the entire client roster of McCann Erickson Australia. Her passion for production saw Claire open CrewTube in her native Australia, providing a service to nurture and grow homegrown technical talent.
After producing at some of Australia’s top production companies, Claire moved to Asia and her incredible success at Sudest Dongnam Productions in Vietnam brought her to The Sweet Shop’s attention to open a Thailand hub. In February 2012 Claire joined The Sweet Shop as Managing Director for Asia/MENA and saw the company shoot commercials in multiple countries across the region.
2017 saw Claire move to Singapore and into the technology sector, joining Facebook / Instagram as the Asia Pacific region’s Producer Lead. She is now Head of Creative Services of Meta’s creative division, Creative Shop. Here Claire has headed up projects not just within APAC, but globally as well, to produce and create mobile first and mobile facing advertising and content for brands, clients and agencies using Facebook + Instagram’s portfolio of products on their platform. Claire oversees a department which provides creative and strategic input from a creative services perspective on innovative and emerging platform projects, to execute ideas and creative priorities by collaborating with the In-Market & Scaled creative teams, as well as empowering partnerships to bring together the worlds of production, content, creators, entertainment, strategy and brand building by adopting a mobile-first strategy to create video ads that fit seamlessly into the mobile content consumption experience. In addition Claire leads Social Good for Creative Shop APAC, Diversity, Equity & Inclusion for Creative Shop APAC and is a Women@ Singapore lead.
Beyond that, Claire has consulted for advertising agencies such as Ogilvy & Mather, been on the Jury of major award shows globally and was a regular contributor to international advertising publication Campaign Brief, including corresponding from the Cannes Lions, Dubai Lynx and Spikes Asia festivals.
During her career in production, Claire also found time to hone her skill set to work in the humanitarian sector, firstly on the Nepal Earthquake Response followed by the Ebola Outbreak Response in West Africa, both with International Medical Corps. Claire also volunteers her time to Free The Bears, an international wildlife conservation and animal welfare organisation in Asia. In June 2016, the Sister Marathon Peace Initiative snatched Claire up as their Director of International Development to bring her inspiration and skills to connect and implement goodwill and peace across the globe through running.
Claire focuses on dividing her time between creative services and her humanitarian and animaltarian endeavours and passions.