Genevieve has spent nearly 20 years in advertising working in some of the most recognized agencies in the world. She’s an award-winning creative writer, thinker and brand builder, happily back in the motherland of Australia with 72andSunny. Prior to this she was Partner, ECD at Alto New York, Group ECD at RGA New York and Global CD at WK Amsterdam. From launching and growing new global economy brands, transforming legacy ones or just using her powers for good, Genevieve exists to do disruptive work with excellent people. Her best work sits at the intersection of creativity, culture, technology and coffee, for clients like Nike, MINI, Uber, Converse, Google, Corona, P&G, Planned Parenthood, Parley for the Oceans and more. She’s a lifelong LGBTQIA+ activist and a champion of diversity and inclusion. She’s also a mother to two young boys, so definitely deserves a medal right there.