Wayne Deakin

Executive Creative Director EMEA - HUGE

Wayne Deakin
Creative. Designer. Changemaker (a borrowed buzzword from an industry interview). Unwavering optimist.

Wayne has over 20 years of industry experience and held creative leadership positions in APAC, Europe and the US. Originally from Australia, he is a failed Pro Surfer who then stumbled into our industry after winning a place at A.W.A.R.D School. After working at famous studios in Oz, he worked his way around the world and also found time to earn a Master’s in Cognitive Sciences along the way.

Previous to coming to London he was a Creative Director at Jung Von Matt. Wayne then helped to build Jam before moving to joint-ECD across the Engine Group agencies. More recently he was ECD of AKQA London and helped the agency win several industry titles and be named the UK’s most internationally awarded digital agency.

Now Wayne looks after the EMEA vision for Huge where he has helped the agency more than double in size in under a year and pick up numerous industry recognitions and awards. Career highlights have been many. He has been fortunate to be recognized internationally with 500+ awards but being acknowledged as a leader in championing talent AND diversity is what Wayne is most proud of.