Joakim “Jab” Borgström

Worldwide Chief Creative Officer - BBH

Joakim “Jab” Borgström
Joakim “Jab” Borgström is Worldwide Chief Creative Officer of BBH, a highly acclaimed creative professional with over two decades of experience in the advertising industry.
Jab has a strong belief in the power of technology to unleash creativity. Under his tenure, BBH Singapore has produced standout work such as the global launch for Absolut ‘It’s in our spirit’, ‘Human Catalogue’ for IKEA and ‘Go BKK’, ‘Hypercourt’ and ‘Battle Force Live’ for Nike, and launched a platform for runners called ‘Running Stories’. In 2018 BBH Singapore was named AdAge’s International Agency of the Year.

Jab is the winner of over 200+ awards including 20 One Show pencils, 11 Cannes Lions and a Cannes Grand Prix. He has been invited to sit on the jury of 30+ award shows and is a sought-after speaker in the industry.

Originally from Sweden - with Swedish and Argentinean heritage - Borgström has worked in five different countries and speaks as many languages. Jab will be returning to the UK in the summer to take up the London CCO role alongside his global remit.