THIS MATTERS.
We were honored to partner with Deutsch and Tarana Burke, founder of the Me Too Movement, to bring stories to life that will hopefully inspire both survivors and supporters within the movement. Since the movement first got off the ground, we were heartbroken by the accounts that were being shared. The sheer volume was, and still is, eye-opening. When Deutsch approached us with the opportunity to visualize real stories of survivors, told in their voice, we took it as an opportunity to help. These are stories that matter. Stories that need to be told. Scenarios that need to not reoccur.
Visualizing a recounting of such magnitude took an effort in restraint, but with the collaboration of the team at Deutsch, we breathed life into their words, without overpowering them with visuals. The message and context are more important than the animation, whatever helped get that message out is what we focused our efforts on.