Nascita (Birth) is an institutional commercial for Aboca that specializes in therapeutic innovation based on molecular complexes.

Sara Serroni, Aboca Communications Manager comments “It has been very challenging to try to communicate in a poetic and delicate way, the complexity of Aboca a company that focuses on the bond between Mankind and Nature and the importance of  complexes derived from plants for our health. Our video is engaging and makes us meditate on the relationship between Mankind and Nature”.

The commercial, visible on www.aboca.com website and an on  all the company social networks and can be downloaded and screened within shops, explains why the partnership Science – Nature is the best cure for Mankind.

The commercial will also be screened in movie theatres and on TV as of February 2019. It was created by Aboca Communications Team together with ad agency RED Robiglio&Dematteis which also handled its production. Director is Edoardo Lugari, music is by Vittorio Cosma and production company is Bedeschi Film, post production by Revolution. The commercial was shot in Milan, Alto Adige and Trentino.

 Freely translated from article featured in MediaKey on 20/12/2019