The two-sided newspaper ad created for SUAS Educational Trust, an NGO working within the child literacy area, contains a story, half of which is printed on one page and the other half is printed on the back. By holding the page up to the light, an illusion is created and the story appears through the thin newsprint paper. When the page is read without light the text tells the struggles of an illiterate child, however, when held up to the light the message revealed is a positive one of what can be achieved when you can read everything.