Bear Damen (CZAR Amsterdam) created a campaign for Hornbach together with Phenomenons and HALAL's Olya Oleinic to celebrate the 20th anniversary of Hornbach in the Netherlands. The campaign pays a tribute to the perseverance of Dutch construction workers and DIY-ers.

This intimate campaign consists of three 45 seconds film that showcases real stories about perseverance, creations, and purpose - it reveals a deeper motivation of tireless DIY workers. Instead of conveying brand messages, the initial strategy is crafted to focus on portraying the human side of Hornbach: the audience and their creations.