#MadeByMusic is an initiative from Three Ireland created to champion emerging Irish music talent. Three music videos were commissioned for three exciting Irish artists who represent the originality and diversity of Irish music: Jafaris, Saint Sister and Kormac.

 

The third instalment in the #MadeByMusic series, a music video for New Day, by Kormac ft. Jack O’Rourke, was shot on location in Zimbabwe by Cannes Lions-winning DP Katelin Arizmendi. The film was directed by William Armstrong and follows the story of a young man from Soweto, one of South Africa’s largest townships, and the people closest to him. Here, poverty and unemployment are widespread and many young people find themselves with no outlet. But for the characters in this film, train surfing has become a means of escape. A moment of freedom in a world of hardship, accessible to anyone with the courage to try it. Music connects the three friends in this film, and they use it to psych themselves up for this exhilarating past time. This plays an instrumental part in the lead protagonist finally finding the courage to let go.