Teens struggle to talk about their feelings and usually only look for help when it’s a big problem. Kids Helpline wanted to remind youngsters they were available any time for any reason. So we created “Truth n Loot” - a live streaming event with 4 gaming influencers speaking openly about their mental health experiences while playing Fortnite. Distracted by the game and conversation, teens began sharing their stories via chat, with our counsellors stepping in if needed. By turning the gaming platform into a social platform we made space for +6000 unique chats which were real, raw and personal.

Note: 2 streams went live at the end of August (the supporting materials), while 2 went live at the start of September (the work being judged). The rest of the campaign ran from September to December 2019.