The APA are excited to announce the lineup for the Future of Advertising...In One Afternoon 2014, and this year at the new price of just £49 + VAT for APA/IPA members and £99 + VAT for non-members.
The event will be held at BAFTA on the 19th February and as ever will provide an opportunity to understand the latest developments in technology and communciation and the possibilites they create for brands to talk to consumers. For production companies and agencies, understanding those possibilities is essential to providing the best solutions for advertisers' marketing objectives and for ensuring that they are part of the future of advertising and commercial production.
In this years line-up, we'll hear about the influences of neuroscience on marketing and how social engagement with a notoriously difficult consumer base on Youtube is being used to build brands. We'll hear how a high-profile comedian has used Twitter to it's fullest potential and how data doesn't have to be dull.
Alongside this, we'll hear from AMV, Google and AKQA amongst others, about what the future holds for APA members. The best stuff in the shortest time and at exceptional value - that's the Future of Advertising...In One Afternoon.
To book your tickets as an APA or IPA member for just £49 + VAT or as a non-member for £99 + VAT, please RSVP to firstname.lastname@example.org.