Since 1963, the Bessies has been recognizing the finest in Canadian television advertising -- a period almost as long as the history of commercial TV itself. One thing that has remained constant, however, is what The Bessies stand for: the best of Canadian television advertising ideas, singling out that very select group of craftspeople making commercials for Canadian companies and audiences. With our competitive point of reference fixed more widely on the international stage, The Bessies must always work at raising standards and the currency of a Bessies win.
The Bessies is an annual TV commercial competition organized by the Television Bureau of Canada in conjunction with the Broadcast Executives Society. Entries are accepted from any individual or group engaged in creating or producing Canadian television commercials. This includes, though not by way of limitation, advertising agencies, production houses, television stations and advertisers. As French language commercials are honoured at La Féte de la Pub, they are not included in The Bessies. The competition is open to all television commercials created for a Canadian viewing audience, originated by an agency/production facility incorporated in Canada. To be eligible entries must have been telecast in the exact and complete format in which they were submitted.
This year, for the first time, entries in craft film categories will be accepted, which include Animation, Best Use of Original Music, Casting, Cinematography, Colourist, Directing, Editing, Production Design, Sound Design, and Special Effects / Compositing. On the creative front, film for TV and digital film categories will be judged and awarded separately.
The Bessies will be celebrating the best in creative and craft on September 27, 2012 at the Royal Conservatory of Music’s Koerner Hall.
Online entries of work completed in 2011
will be accepted as of April 2nd, 2012.