Ach c'mon, we're all bashing Trump for his departure from the Paris Accord. But how about Film-making? - I mean we travel to the remotest places on earth, fly in crew + talent from all over the world, pull in the most complex technology, to set up a sophisticated workbench to create a one-off, unique single product. Might be effective, but nothing sustainable about that. Or is there? My contribution to this forum will explore how we have quietly measured the carbon footprint of our films and used the data to drive a change in behaviour that has significantly improved quality and output, while at the same time reducing the environmental impact of what we do.
Join Steffen Gentis from BBDO Germany, Mike Day from Palma Pictures and Rodrigo Gameiro from Coca-Cola at the APA's Adrgreen Production Forum in Cannes on June 22.