After its debut last year, the straight 8 industry shootout is back to challenge the ad industry to a Super 8 showdown at Cannes - the only screening where no-one will have seen the work.
straight 8 offers anyone, anywhere the chance to make a short film on one cartridge of Super 8 film, editing only in camera and with a maximum length of 3 minutes 20 seconds dictated by the roll of film. With no re-takes, no post-production whatsoever, and with original soundtracks submitted ‘blind’, straight 8 creates a level playing field for experts and rookies alike. And what’s more no-one sees their masterpiece until its packed premiere.
This is our ad-industry version of the straight 8 competition. it is limited to 25 companies working in the global ad industry, competing as companies, for charity. straight 8 industry shootout is presented by the APA, in association with Cinelab London, with design by Rothco (2nd runner up in shootout 2016), and elevenfiftyfive and ourscreen on board as partners again. The rules are the same but companies enter with their name on their film and ALL of the films - good, bad or ugly - will be screened for the very first time
ever at Cinema Les Arcades in Cannes on Friday June 23rd - it’s raw, it’s pure, it’s scary.
The cinema audience will then vote and the winning companies get to donate the prizemoney to the charities of their choosing.
Only 25 places are available and each film must be an official company entry - companies must be working in the advertising industry - whether they’re an agency, production company, service company, media agency, post-house, edit house, music company, whatever! There is no creative brief. All cameras, crews, props, locations and ideas must be sourced by entering companies.
Entry opens on April 19
th 8pm UK time - first come first served.
Key info & dates:
Pre-registration essential - by April 19th (open now)
Entry for 1st 25 pre-registered companies at 8pm UK time April 19th
Entry fee £500
Films dispatched from April 20th
Exposed, un-processed films to be delivered to Cinelab London (Slough) by 7pm, 26th May
Original soundtrack delivered digitally by 1st June
Screening at Cinema les Arcades, Cannes – Friday June 23rd, morning. Ticket info to follow.