TO AWARD CREATIVITY AND THE POWER OF IDEAS IN ALL FORMS OF ADVERTISING, DIGITAL, BRANDED CONTENT, DESIGN, PRODUCTION AND MUSIC & SOUND
London International Advertising Awards, founded in 1986 by President Barbara Levy, began with a mission to be different. LIAA was the first truly international accolade of its kind honouring advertising in the realms of film, television, print, and radio.
In 2004, the word "Advertising" was removed from the competition's name to reflect the fact that it observes more than just "advertising" in an ever-changing industry. Today LIA awards creativity and ideas in 15 unique disciplines.