Recreational cannabis is officially legal in California, which means it’s an opportunity for SoCal marketers. ThinkLA Cannabis Advertising 2.0 returns to educate the advertising community about the state of the cannabis industry, marketing trends, and risks and rewards.
The cannabis market represents a huge opportunity for advertisers, agencies, publishers, and the ad tech community. However, it’s not without its risks, thanks to extensive rules and regulation and its nebulous legal status on the federal level. Cannabis Advertising 2.0 aims to provide marketers with the information they need to compete in this new market.
Attendees will hear from experts on the cannabis industry, as well as from advertisers and brands who’ve made forays into the cannabis market. Topics include: Legal 2.0: What are the regulations and risks of cannabis marketing? Ad Tech for cannabis: What options are open to cannabis brands and are being used by them successfully? Cannabis content marketing: How can you reach cannabis consumers?