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BrainyBar

BrainyBar

Organised by Walnut Unlimited

Date Sept. 12, 2016 6 p.m. to Sept. 12, 2016 2:30 a.m.

London, UK

About

Guest speakers:
Rob Ward (Strategy Partner, 18 Feet and Rising)
Clare Hester (Director, Global Research & Audience Strategy, Fox Networks)
Heather Andrew (CEO, Neuro Insight)
Thom Noble (Founder, Neurostrata)
Trish Rajo Brea (Senior CMI manager - Global Laundry, Unilever)

Following the success of previous Brainy Bar sessions, a series of evening events run by Walnut Unlimited and Warc at 5@10 Creston House, don't miss our third one which will showcase some of the details, challenges, and implications behind the latest techniques within neuroscience and implicit testing, and explore how they are driving successful insights in the world of marketing. 

Join this complimentary session to hear how:
We need to give our brains a reason to take on board branding messages and it’s not just about shouting the loudest, there are many ways branding can be delivered effectively ‘under the radar’
We can use research to break category conventions
Marketing and creative agencies are leveraging new applications of neuroscience for competitive advantage

The event will be hosted by Dr. Cristina de Balanzo (Founder, Walnut Unlimited and local chair in the UK for the NMSBA). The roundtable will be chaired again by Chris Pearce (CEO, TMW Unlimited). 

Register now to hear these leading specialists in the field discuss their ideas and insights around the topic of neuroscience, with drinks and networking to round off the evening.